Business Development Manager Category Growth
Business Development Manager Category Growth
Posted on :
22-04-2025
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1 Vacancy
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Job Description
The XCM (Cross Channel Cross Category Marketing) team at Amazon India is seeking a talented highly motivated and experienced Business Development Manager to lead Category growth for Amazon Associates Program a global leader in online marketing and one of the largest paid advertising channels for Amazon. Associates business is an integral part of the Amazon marketing mix bringing new customers to the site driving existing customers to discover new products or programs including the many benefits of Amazon Prime. With its global network of over 1MM associates (publishers bloggers and more) and influencers the Associates program is a leader in online marketing and one of the largest paid marketing channels for Amazon. Our Associates BD Team directly collaborates with strategic partners to build new industryspecific partnership opportunities that directly impact and transform the way our Associates can partner create and earn from us at scale.
We are seeking an experienced business development manager to drive growth for Amazon Fashion Beauty and Other Hardlines core categories working closely with Category Marketing and Associates Business & Product teams. As a customerobsessed online commerce enthusiast you will influence and build relationships with the top Associates and help them to generate revenue build audience development strategies to reach new customers and tailor their content to grow core categories.
The ideal candidate is deep on social commerce trends and understands how Amazons selection and services help associates to monetize their content across formats and mediums engaging customers wherever it is they spend their time online. You will use your knowledge of digital and social media and a solutionsoriented mindset to recruit and engage associates and grow their business with Amazon through your support maximizing their earning potential. The ideal candidate is an excellent oral and written communicator who leads with data and takes an analytical approach to business development and decision making. You are highly organized entrepreneurial in spirit and adept at managing ambiguity constantly inventing on behalf of associates and embracing a strong growth mindset. You excel at developing strong relationships and working closely and constructively with external partners.
Key job responsibilities
Develop and drive monthly/quarterly/annual/longterm Core Category and crossAmazon acquisition engagement and revenue growth objectives for new and existing Associates
Develop pipeline of creators opportunity size and prioritize pipeline to deliver BD deals and performance that achieve strategy and growth goals.
Pitch and negotiate to recruit and/or drive special deal terms with new and existing Associates to achieve growth strategy including leveraging economic and noneconomic incentives. Work closely with account owners to drive Core Category goals with alreadymanaged Associates.
Monitor and optimize Associates performance to achieve goals. Develop reporting methodologies and own data analysis and measurement.
Represent the voice of the customer (and Associates) to all stakeholders driving for crossfunctional solutions and tech innovations to meet customers and associates most critical needs.
Engage internal and external stakeholder leaders of all levels across business marketing finance program and product to drive initiatives.
To excel in this role you will:
Be willing to roll up your sleeves and operate with limited guidance
Bring analytical horsepower and deep curiosity about how things work
Be commercially savvy and excellent business judgment
Have strong interpersonal skills and be able to influence both internal and external stakeholders
2 years of professional or military experience
2 years of generating new opportunities with strong focus on pipeline tracking and deal through entire sales cycle experience
2 years of exceeding quota and key performance metrics experience
Bachelors degree
Experience with business development partnership management or sourcing new business
Experience and record of success in an outbound account management or prospecting role in B2B environments preferably in a solution/technologyrelated environment
Experience using at an advanced level including the development of dashboards and reports programing experience
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
We are seeking an experienced business development manager to drive growth for Amazon Fashion Beauty and Other Hardlines core categories working closely with Category Marketing and Associates Business & Product teams. As a customerobsessed online commerce enthusiast you will influence and build relationships with the top Associates and help them to generate revenue build audience development strategies to reach new customers and tailor their content to grow core categories.
The ideal candidate is deep on social commerce trends and understands how Amazons selection and services help associates to monetize their content across formats and mediums engaging customers wherever it is they spend their time online. You will use your knowledge of digital and social media and a solutionsoriented mindset to recruit and engage associates and grow their business with Amazon through your support maximizing their earning potential. The ideal candidate is an excellent oral and written communicator who leads with data and takes an analytical approach to business development and decision making. You are highly organized entrepreneurial in spirit and adept at managing ambiguity constantly inventing on behalf of associates and embracing a strong growth mindset. You excel at developing strong relationships and working closely and constructively with external partners.
Key job responsibilities
Develop and drive monthly/quarterly/annual/longterm Core Category and crossAmazon acquisition engagement and revenue growth objectives for new and existing Associates
Develop pipeline of creators opportunity size and prioritize pipeline to deliver BD deals and performance that achieve strategy and growth goals.
Pitch and negotiate to recruit and/or drive special deal terms with new and existing Associates to achieve growth strategy including leveraging economic and noneconomic incentives. Work closely with account owners to drive Core Category goals with alreadymanaged Associates.
Monitor and optimize Associates performance to achieve goals. Develop reporting methodologies and own data analysis and measurement.
Represent the voice of the customer (and Associates) to all stakeholders driving for crossfunctional solutions and tech innovations to meet customers and associates most critical needs.
Engage internal and external stakeholder leaders of all levels across business marketing finance program and product to drive initiatives.
To excel in this role you will:
Be willing to roll up your sleeves and operate with limited guidance
Bring analytical horsepower and deep curiosity about how things work
Be commercially savvy and excellent business judgment
Have strong interpersonal skills and be able to influence both internal and external stakeholders
2 years of professional or military experience
2 years of generating new opportunities with strong focus on pipeline tracking and deal through entire sales cycle experience
2 years of exceeding quota and key performance metrics experience
Bachelors degree
Experience with business development partnership management or sourcing new business
Experience and record of success in an outbound account management or prospecting role in B2B environments preferably in a solution/technologyrelated environment
Experience using at an advanced level including the development of dashboards and reports programing experience
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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