Senior Growth Specialist - Italy
Senior Growth Specialist - Italy
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Job Description
About Blank
Blank is a company backed 100% by Crdit Agricole Group the worlds 10th-largest banking group and supports all self-employed professionals by meeting their specific needs.
How By combining a professional bank account with administrative and financial management tools.
Our mission is clear: to ease professionals day-to-day work through a responsive and easy to use application.
Blank gives them every chance of success!
Our added value :
Ultra-fast account opening get started in just 5 minutes.
Smart tools for an easy and fast company management create and send estimates pro forma invoices and e-invoices (soon) in a simple click.
Dedicated customer support our team provides immediate and human assistance.
Comprehensive insurance coverage tailored protection for the real risks self-employed professionals face: accidents professional liability and more.
To sum up Blanks value proposition is to give professionals all the relief they need to focus on and grow their business and succeed.
Our ambition We want to continue accelerating our strong growth in the Italian Marke
Your mission
As a Senior Growth Specialist at Blank you will play a central role in shaping and executing scalable data-driven customer acquisition strategies through high-performance paid media and advanced marketing automation. Youll focus on key growth initiatives across the full performance marketing funnel continuously testing optimising and iterating to drive growth in a fast-paced environment.
You will have a direct and measurable impact on client acquisition working to improve CAC lead quality and conversion metrics. Reporting to the Marketing and Communication Manager youll collaborate cross-functionally with Operations Product and Compliance to ensure alignment and execution of business priorities. Youll also actively contribute to the go-to-market strategy and support the achievement of our ambitious expansion objectives.
Key Responsibilities
Paid Acquisition
- Optimize paid acquisition channels: take ownership of day-to-day execution and performance of multi-channel campaigns to generate qualified leads while meeting cost-efficiency targets.
- Monitor budget and performance metrics: track and analyse key KPIs such as CAC ROAS and LTV providing insights and recommendations to improve efficiency and impact.
- Develop targeting and segmentation strategies: use audience data funnel behavior and campaign analytics to design and iterate on high-performing targeting approaches.
Marketing Automation & Lead Nurturing
- Drive marketing automation initiatives: design implement and continuously optimise advanced automation workflows to nurture leads support sales conversion and boost retention.
- Lead scoring & segmentation: develop and refine lead scoring models and contact segmentation based on behavioral signals lifecycle stage and engagement data.
- Execute email marketing and lifecycle campaigns: create impactful email campaigns and multi-step flows for onboarding upsell and retention leveraging marketing automation platforms.
Optimisation & Experimentation
- CRO and funnel optimization: optimize every touchpoint in the funnel from ads to landing pages to automated e-mail flows to maximize conversions and reduce drop-off.
- A/B testing: lead testing initiatives across ad creatives landing pages emails and bidding strategies to continuously improve performance.
Analytics & Reporting
- End-to-end campaign tracking to monitor performance across channels and touch points ensuring accurate event tracking.
- Performance reporting: update and build reports and dashboards that track KPIs uncover trends and inform strategy.
What youll bring
Experience
- 5 years of experience in growth marketing paid acquisition and marketing automation ideally in financial sector b2b SaaS (fintech is a strong plus) or other fast-paced digital environments.
- Proven success in executing high-budget paid acquisition campaigns across different ads platforms.
- Solid experience working hands-on with CRM automation tools including campaign workflows segmentation and lifecycle email flows.
Skills & Tools
- Strong mastery of performance marketing metrics: CAC ROAS LTV conversion rate.
- Knowledge of HubSpot Marketing Hub is a strong plus (automation workflows list segmentation lead scoring campaign performance).
- Proficiency with analytics and tracking tools.
- Experience managing external agencies and ensuring performance alignment of third parties with the companys business goals.
- Basic knowledge of HTML/CSS or CMS tools to collaborate on landing page creation.
Mindset
- Strategic mindset with hands-on execution skills.
- Data-driven and analytical always looking for insights to improve performance.
- Autonomous and proactive with a strong sense of ownership and accountability.
- Collaborative communicator able to work across teams and with external partners to drive outcomes.
- Creative and test-oriented ability to think out of the box and experimenting new levers for growth.
What we offer
We defend the same values for our clients as we do for our team mates: expertise pragmatism proximity optimism and of course freedom and ambition!
- A competitive salary based on your profile and experience.
- Tickets restaurant at Edenred: 5.4 entirely paid by Blank.
- 22 days of vacation with 104 hours of paid leave hours (ROL 13 days).
- Health protection: a complementary and extensive health coverage provided by UniSalute.
- Phone grant: 50% of the cost of purchasing your phone is covered by Blank every two years and up to a limit of 500.
- Hybrid remote 2 days/week; Blank covers 100% of the costs incurred up to a maximum of 400 every two years per employee.
- Training package.
- 3-year seniority bonus.
Hiring process :
For this position our recruitment process consists of 5 steps :
- Visio Interview with Elisa Marketing & Communication Manager - 45 minutes
- Business Case interview with Julien Country Manager and Elisa Marketing & Communication Manager - 1 hour
- Meeting the team at the office and chat with Fabio CEO - 1 hour
- Potential reference check
At Blank we celebrate diversity as an opportunity for growth and corporate enrichment. In our company we promote personal uniqueness and individuality and we do not discriminate based on disability neurodiversity gender identity biological sex sexual orientation marital status parental status including pregnancy age ethnicity origin religion political ideology or other characteristics. Our selection processes are based solely and exclusively on the merit professionalism attitude and talent of each individual.
Employment Type
Full Time
