Senior Brand Manager
Senior Brand Manager
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Job Description
At Anaplan we are a team of innovators who are focused on optimizing business decisionmaking through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.
Our customers rank among the whos who in the Fortune 50. CocaCola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies that rely on our bestinclass platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we have fun celebrating our wins.
Supported by operating principles of being strategyled valuesbased and disciplined in youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!
We are looking for a Senior Brand Manager to lead and execute brand strategy ensuring consistent positioning and messaging across all touchpoints. This role will play a critical part in strengthening brand equity driving awareness and enhancing engagement with key audiences. You will collaborate closely with crossfunctional teams including demand/ABM digital corporate communications design and external partners to continue to bring our brand to life in a way that resonates with customers and supports business objectives.
Your Impact
- Brand Strategy & Positioning: Own and refine the brand strategy ensuring alignment with business outcomes and market trends.
- Media & Campaign : Oversee media planning and ensuring brand campaigns are effectively amplified across paid owned and earned channels working closely with ABM and digital marketing teams.
- Brand Content and Thought Leadership: Work closely with the content marketing team to develop a strong brand content and thought leadership plan ensuring alignment with key messaging campaigns and PR strategy.
- Agency & Vendor Management: Manage relationships with media and other creative agencies ensuring efficient budget alignment and performance tracking.
- Messaging & Storytelling: Craft compelling brand narratives that differentiate Anaplan and reinforce market leadership by working closely with the content marketing team.
- CrossFunctional Collaboration: Partner with ABM field marketing content marketing solutions and product marketing and other GTM teams to ensure brand consistency across all prospect and customer touchpoints.
- Video Strategy & Production: Collaborate with design content and solution marketing teams to develop highimpact video content that enhances brand storytelling strengthens campaign effectiveness and supports fullfunnel needs including demo and explainer videos.
- Employee Enablement & Internal Marketing Liaison: Serve as the marketing point of contact for brand initiatives partnering with the communications team to ensure brand guidelines are updated and employees are equipped to be strong brand ambassadors. Oversee brand swag programs (where applicable) to enhance employee advocacy
- Performance & Insights: Monitor brand health metrics and media performance leveraging insights to optimize campaign strategies.
Your Qualifications
- 7 years in brand marketing with a focus on media campaigns agency management and brand strategy. Experience in B2B SaaS or technology preferred.
- Bachelors degree in Public Relations Brand Communications Marketing or a related field (Masters degree preferred).
- Proven track record in developing and executing integrated brand campaigns media strategies and thought leadership programs.
- Experience managing creative media and PR agencies ensuring alignment on goals timelines and budgets.
- Understanding of video strategy and production including collaboration with internal teams to create brand storytelling demos and explainer videos.
- Experience driving internal brand advocacy including brand training employee engagement initiatives and swag programs.
Preferred Skills
- Strong organizational skills with the ability to manage multiple priorities meet deadlines and drive in a fastpaced environment.
- Knowledge of digital marketing strategies and how the brand integrates with SEO social media and content marketing.
- Ability to analyze brand performance metrics media effectiveness and audience insights to optimize strategies.
- Strong ability to craft compelling brand narratives working closely with content marketing to develop thought leadership and brandbuilding initiatives.
- Excellent written and verbal communication skills with experience presenting to senior stakeholders and leading crossfunctional initiatives.
#LIRemote
Our Commitment to Diversity Equity Inclusionand Belonging
Build your career in a place that thrives on diversity equity inclusion and belonging. We believe in a hiring and working environment where all people are respected and valued regardless of gender identity or expression sexual orientation religion ethnicity age neurodiversity disability status citizenship or any other aspect which makes people unique. We hire you for who you are and we want you to bring your authentic self to work every day!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
Fraud Recruitment Disclaimer
It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals mainly through telephone calls emails and correspondence claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
Anaplan does not:
- Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
- Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.
All emails from Anaplan would come from an @ email address. Should you have any doubts about the authenticity of an email letter or telephone communication purportedly from for or on behalf of Anaplan please send an email to before taking any further action in relation to the correspondence.
Required Experience:
Manager
Employment Type
Full Time
