Content Writer
Content Writer
Posted on :
18-04-2025
Employer Active
1 Vacancy
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Job Description
The Content Writer Copywriter will be responsible for creating engaging and impactful content across multiple platforms. This role requires a strong understanding of both longform content (such as blogs and website content) and shortform copy (such as social media posts digital ads and print materials like hoardings and placards). The ideal candidate should have a keen eye for detail excellent storytelling skills and the ability to write SEOoptimized content to enhance online visibility and engagement.
Key Responsibilities:
1. Content Creation:
- Write and edit longform content such as blogs articles website content and press releases.
- Develop shortform copy for social media digital ads ABM campaigns and print advertisements.
2. SEO Optimization:
- Integrate SEO best practices into content to increase organic traffic.
- Write compelling writeups meta tags and descriptions for web pages.
3. Content Strategy & Collaboration:
- Collaborate with design marketing and social media teams to create compelling multimedia content.
- Ensure brand consistency across all platforms.
4. Performance Analysis:
- Monitor content performance using analytics tools.
- Track engagement metrics and optimize content based on insights.
- Stay updated with content marketing trends and audience preferences.
5. Advertising & Marketing Copywriting:
- Write persuasive ad copy for Google Ads Meta Ads and SMS campaigns.
- Develop landing page content optimised for conversions.
- Create compelling marketing materials including brochures posters and banners.
6. Market Awareness:
- Stay up to date with industry trends and emerging digital content strategies.
- Conduct competitor analysis to identify content opportunities.
7. Reporting:
- Provide regular reports on content performance including key engagement metrics and insights.
Requirements
Qualifications: Graduate or Masters degree in English Journalism Marketing Communications or a related field.
Experience: Certification in SEO Digital Marketing or Content Marketing is a plus.
Content Writer, Content Development, SEO Optimization, Content Strategy, Blog Writing, Analytics Tools, Landing Page Content, Brand Consistency, English, Marketing, Communication
Education
Graduate or Master's degree in English, Journalism, Marketing, Communications, or a related field
Employment Type
Full Time
Key Skills
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