Digital Marketing Analyst

About us

At Yurbban Hospitality Group we dont just provide accommodation; we create lasting moments for our guests. We are a team passionate about service excellence authenticity and innovation. Every interaction with our customers is an opportunity to exceed their expectations and we are looking for someone like you to help fulfill our mission.

What are our values

WOW: We love originality and strive to surprise in every detail. We work with creativity active marketing and continuous innovation.

CONSCIOUS: We aim to improve the world through responsibility and sustainability. We initiate and collaborate on social responsibility projects to make a meaningful impact.

HONEST: We act ethically making decisions that align with our culture. Transparency is a priority in all our actions and communications.

PASSION: We give our best in every challenge having fun while putting ideas into action.

TEAM: We create together to achieve a shared goal where every opinin counts.

Why Yurbban Hospitality Group

At Yurbban Hospitality Group working with us is not just a job its an opportunity to grow innovate and make a difference. We foster a collaborative

work environment where every opinion matters. We value creativity social responsibility and transparency ensuring that your work has a purpose and contributes to the companys success while supporting your professional and personal operate hotels and restaurants across Europe and the Americas including Barcelona Madrid Sevilla San Sebastin Miami Cha and Bogot offering unique experiences to our guests under different brands.

Our benefits

At YHG you will thrive in a dynamic and collaborative environment growing professionally while ensuring the wellbeing of our guests. You wil also enjoy benefits such as:

• Career growth opportunities within the company.
• Access to Payflow a financial app to help manage your finances.
• Flexible retention plans (restaurant transport health insurance childcare).
• 23 days of paid vacation your birthday off!
• Regular afterworks and teambuilding activities.
• Continuous training and innovation programs.
• Competitive salary and financial support proportional to your working hours.
• Discounts on branded products.
• A vibrant innovative and supportive work environment.

Job Summary

Yurbban Hospitality Group is growing and were looking for a detailoriented datasavvy digital marketer to help elevate our online presence and performance across all touchpoints. If youre passionate about digital strategy love diving into analytics and have a strong understanding of how to activate audiences through data wed love to meet you.

As Digital Marketing Analyst you will be key in ensuring our digital ecosystem is consistent effective and performancedriven. Youll collaborate closely with the Revenue CRM and Brand teams as well as external agencies and partners to drive traffic conversion and loyalty.

Your key responsibilities

• Monitor and analyze the performance of all digital campaigns and channels turning insights into actions.
• Lead and optimize SEO and SEM strategies.
• Coordinate with Revenue Management and external agencies to ensure alignment across acquisition and conversion strategies.
• Audit manage and update all thirdparty listings (Google My Business TripAdvisor Yelp etc..
• Collaborate on UX/UI improvements across our websites to ensure seamless and conversionfocused user journeys.
• Develop and manage CRM strategies including:
• Database segmentation and management
• Email marketing and automated flows
• Customer journey mapping and loyalty activation
• Support campaign across digital channels to ensure consistency and performance.
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What we value

• Experience in digital marketing ideally within the hospitality travel or lifestyle sectors.
• Strong analytical mindset and handson experience with tools like Google Analytics Google Ads Search Console Meta Business Suite etc.
• Solid knowledge of CRM platforms (e.g. Mailchimp Hubspot Salesforce or similar).
• Understanding of SEO SEM CRO and UX/UI best practices.
• Strong organizational skills and ability to coordinate with multiple stakeholders.
• Fluency in English and Spanish (Other language is a plus).
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If youre passionate about hospitality and eager to make an impact wed love to meet you!Join Yurbban Hospitality Group and help shape unique experiences that inspire and connect with our guests!