Digital Marketing Strategist – Email Journey Optimization

At Concord we help our clients solve complex digital data and technology challenges. As a trusted consulting partner we deliver tailored solutions with a hands-on approach.

We are seeking a Digital Marketing Strategist (Contract) to join our team and support strategic digital marketing initiatives for one of our key clients. This role will focus on mapping and optimizing customer journeys developing cross-channel content strategies and driving targeted lifecycle programsespecially email nurture and CRM flowsto improve conversion engagement and revenue outcomes.

Responsibilities

• Develop and maintain a unified content and channel roadmap aligned with business goals and campaign KPIs.
• Map and optimize user journeys across the marketing funnelidentify friction points content gaps and personalization opportunities.
• Plan and execute multi-step nurture programs and retargeting flows that improve engagement and accelerate conversions.
• Leverage customer research buyer personas and segmentation to guide content offers and channel strategies.
• Collaborate with cross-functional teams to define messaging hierarchies and support campaign briefs.
• Monitor lifecycle performance metrics; track KPIs conversion rates and channel attribution insights using dashboards and reports.
• Provide recommendations for continuous improvement through A/B testing and optimization of email and CRM programs.

Qualifications

• 5 years of digital marketing experience including 3 years focused on lifecycle CRM or content marketing.
• Hands-on experience designing and optimizing email nurture and retargeting campaigns.
• Strong working knowledge of HubSpot Salesforce and Google Analytics 4.
• Experience conducting qualitative and quantitative user research to guide content and segmentation strategies.
• Deep understanding of UX principles customer journey mapping and conversion rate optimization.
• Strong analytical skills: ability to report on KPIs and translate insights into action.
• Exceptional written and verbal communication skillsable to simplify complex ideas into clear engaging content.

WhatWeOffer(W2Employment)

• HealthDentalandVisionInsurance:Comprehensivecoveragetosupportyourwell-being.
• EmployerContributionstoHealthSavingsAccounts(HSA):Helpingyousaveformedicalexpenses.
• FlexibleSpendingAccounts(FSA):Optionsforhealthcareanddependentcareexpensesplusa$200LifestyleSpendingAccount(LSA).
• DisabilityInsurance:Short-andlong-termcoveragefullypaidbytheemployer.
• LifeandAD&DInsurance:Employer-providedcoveragewithoptionsforadditionalvoluntarycoverage.
• EmployeeAssistanceProgram(EAP):Accesstopersonalandprofessionalsupportresources.
• CareerGrowthOpportunities:Pathwaysforadvancementandskilldevelopment.
• TeamEngagementActivities:Regularteam-buildingeventsandcompany-sponsoredactivitiestofostercollaborationandconnection.

• Location: Hybrid Dallas TX
• Type: Contract (Full-Time Hours). W2 hourly or Corp-to-corp.
• Duration:2-3 months with possible extension
• Rate: W2 Hourly: $65-$75/hr // C2C: $75-$90/hr
• Requirements:MustbelegallyauthorizedtoworkintheUnitedStateswithoutcompanysponsorshipnoworinthefuture.

Why Concord

At Concord youll work with top-tier consultants and enterprise clients on meaningful impactful projects. As a contractor youll be embedded with teams solving real business challengessupported by a collaborative environment clear processes and the opportunity to contribute from day one.

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More than just a consulting firm Concord is an execution company helping clients enhance customer experience optimize operations and differentiate product offerings. From digital transformation and legacy modernization to domain-driven design we deliver real solutions for the problems our clients face. Join one of the fastest growing consulting firms in the Midwest!

Our core capabilities work together to help companies untangle their toughest business and technology challenges: Business Strategy & Alignment Digital & User Experience Cloud Applications & Integration Data Solutions & Analytics Quality Engineering and Information Security.

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