Senior Brand Manager
Senior Brand Manager
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Job Description
Galderma is the emerging pureplay dermatology category leader present in approximately 90 countries. We deliver an innovative sciencebased portfolio of premium flagship brands and services that span the full spectrum of the fastgrowing dermatology market through Injectable Aesthetics Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981 we have dedicated our focus and passion to the human bodys largest organ the skin meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives we are advancing dermatology for every skin story.
We look for people who focus on getting results embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all they must be passionate about doing something meaningful for consumers patients and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company we embrace diversity and respect the dignity privacy and personal rights of every employee.
At Galderma we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled direct impact.
At Galderma were unique and we embrace difference.
Whether its the unique breadth of our integrated offering that covers Aesthetics Consumer and Prescription products; or our commitment to recognizing and rewarding people for the contribution they make working here isnt like anywhere else.
At Galderma we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled direct impact.
Core Mission:
Lead the brand strategy planning and for the launch of physician dispensed skincare brand Alastin in the UK&I in line with global brand strategy and local launch plans includes the volume revenue marketing investment product portfolio and brand communication plan delivering against brand sales targets and objectives.
Job Title : Senior Brand Manager Alastin
Location: Milano Italia Hybrid
Job Description:
Key Responsibilities:
- Develop marketing strategy and plans and implement it effectively in market to achieve the business goals and objectives.
- Develop the annual marketing calendar aligned with business
- Ensure deep understanding of market competitors and stakeholders (HCPs and Patients) through regular customer visits trade/consider publications and desktop research etc.
- Closely collaborate with Sales team to understand insights and needs of HCPs and translate into marketing strategy/plan.
- Understand patients insights and needs for demand generation of Galderma
- Plan and execute market research where
- Own KPIs and business cycle of marketing
- Drive strong engagement with HCPs through education programs to increase our presence and consumption.
- Develop customer education plans such as training and webinars by closely working with the medical education team.
- Ensure close engagement with
- Explore the opportunity to leverage academic
- Learn and reflect best practice from other
- Develop communication plan and promotional materials for both HCPs and Patients to deliver our brand message.
- Develop and manage education/promotion materials for both HCPs and patients and effectively implement in field.
- Maximize the use of digital for efficient promotions and
- Collaborate with external agencies/suppliers to deliver marketing activities effectively such as webinars campaign materials etc.
- Identify the key message to strengthen the brand/product
- Plan and execute PR activities working closely with PR agency in collaboration with media relevant influencers etc.
- Own the and control of logo and
- Responsible for management and tracking of sales data and marketing
- Lead to identify future growth opportunities including new product launch
Profile Requirements an
Skills & Qualifications
- Degree level education
- Bachelors degree in Marketing/Business
- Recognised Industry PostGraduate Diplomas/MBA (Desirable)
- 5 years experience in marketing roles
- Experience in premium cosmetics OTC or other beauty related business (desirable)
- A demonstrable record of success delivering key commercial KPIs
- Has led the marketing strategy development for both long/short term with strong track record of business growth despite challenges.
- Experience and knowledge of uptodate integrated marketing and communication in global company scope.
- Strong track record of marketing/communication implementation such as ads/promo material development event planning etc.
- Understands key business functions e. Commercial Finance Technical Supply Chain
- Ability to develop strong KOL relationships and communication skills to work with HCPs
- Aesthetics customer / market knowledge (desired)
- Good interpersonal and communication skills and work effectively with both internal and external partners building strong trust.
- Ability to develop strong relationships and work with senior
- Resultsdriven and a selfstarter with a great ability to work independently as well as in teams.
- Business acumen and understanding of business context to create appropriate marketing communication.
- Strong strategic thinking skill and leadership to execute plans with
- Capable of working independently while balancing a desire to succeed as part of a highperformance team.
- Openminded and innovative with a high level of energy and
- Ability to stay flexible and willing to challenge the status
- Reliable and responsible project leader with strong problemsolving
What we offer in return
We offer the opportunity to take on full responsibility for your role grow in a dynamic work environment and become the owner of several brands. You will manage the marketing plans for prescription brands and support the development of innovative projects in the pharmaceutical field. Youll be immersed in an environment that provides global contacts and international leadership. You will participate fully in the prescription division gaining visibility and engaging in a wide range of activities including market analysis performance monitoring and the development of promotional brand activities. Youll also be involved in communication strategies aimed at dermatologists and the creation of strategies with other business units. Our company is very dynamic and youll have the chance to organize and participate in local congresses and events.
Next Steps
- If your application is successful and your profile is a match we will invite you for a first virtual conversation with the recruiter.
- The next step is a virtual conversation with the hiring manager and the wider team.
Our people make a difference
At Galderma youll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism collaboration and a friendly supportive ethos is the perfect environment for people to thrive and excel in what they do.
Required Experience:
Manager
Employment Type
Full-Time
