Senior Social Media Specialist
Senior Social Media Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Overview:
Draper is an independent nonprofit research and development company headquartered in Cambridge MA. The 2000 employees of Draper tackle important national challenges with a promise of delivering successful and usable solutions. From military defense and space exploration to biomedical engineering lives often depend on the solutions we provide. Our multidisciplinary teams of engineers and scientists work in a collaborative environment that inspires the crossfertilization of ideas necessary for true innovation. For more information about Draper visit .
Job Description Summary:
The Senior Social Media Specialist will conceptualize oversee develop and manage content across Drapers digital communications channels (company website social media video resources etc. to drive the companys reputation in the industry and achieve specific business goals. The Senior Social Media Specialist will work collaboratively with business leaders to promote Drapers brand actions and events associated with social media campaigns.Job Description:
Duties/Responsibilities
Create visually engaging content (static posts videos GIFs ads animations) that align with the Draper brand and marketing goals
Manage all content streams and schedule/publish approved material across all relevant channels consistently maintaining significant lead time on social media calendars for review edits and more.
Develop design and edit social media assets for company website Instagram X Facebook LinkedIn Glassdoor Reddit print and digital media etc.
Manage Drapers digital advertisements (Google Ad Words Reddit LinkedIn etc.
Collaborate with internal stakeholders to ensure Drapers messaging is conveyed on social media channels in line with other content
Partner with external web development agency responsible for designing building and maintaining Drapers website
Gather and analyze current and past reports using tools like Google Analytics to track digital impact with statistics and results
Develop mobile video content for social platforms taking ideas from the concept state to final production
Use analytics to set goals and conduct testing to optimize business development through the website
Track trends in digital content field and leverage to benefit Draper
Partner closely with Drapers editorial team to ensure consistent storytelling and optimal use of editorial resources
Set up daily tasks and activities for Draper social media outlet accounts
Skills/Abilities
Creative minded with an ability to conceive interesting ideas for new content.
Experience translating highly technical information into realworld marketable messages.
Understanding of how social media is used to support business goals.
Highly motivated and capable of solving problems independently as well as working part of a multidisciplinary team.
Attention to detail and a creative mindset
Excellent time management and organizational skills
Outstanding interpersonal skills with the ability to work autonomously
Knowledge of CUI and proprietary classification
Proficient in a range of Adobe Creative Products (Photoshop Illustrator etc.
Strong copy editing writing and a clear and consistent brand voice.
Knowledge of Google Analytics 4 and Google Analytics to track ad conversions and to build monthly analytic reports
Creating content and writing ad copy
Education
Bachelors degree required ideally with major in Communications Design Public Relations Marketing or another relevant field.
Experience
Requires 35 years related experience
Additional Job Description:
Strong portfolio showcasing previous work
Must be a U.S. citizen and at least 18 years of age
Ability to travel if required
Applicants selected for this position may be required to obtain and maintain a government security clearance.
Connect With Draper for Future Opportunities! If you dont find the right posting in our Career Opportunities you may submit your resume for future consideration.
Job Location City:
CambridgeJob Location State:
MassachusettsJob Location Postal Code:
0Our work is very important to us but so is our life outside of work. Draper supports many programs to improve worklife balance including workplace flexibility employee clubs ranging from photography to yoga health and finance workshops off site social events and discounts to local museums and cultural activities. If this specific job opportunity and the chance to work at a nationally renowned R&D innovation company appeals to you apply now is committed to creating an inclusive environment. We understand the value of inclusivity and its impact on a highperformance culture. All qualified applicants will receive consideration for employment without regard to race color religion sex disability age sexual orientation national origin veteran status or genetic information. Draper is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment its services programs and activities. To request reasonable accommodation please contact .
Required Experience:
Senior IC
Employment Type
Full-Time
