Performance Marketing Manager

About Us

Redbarn Pet Products is a 28year veteran in the Pet industry and holds out as one of the few founder owned and operated brands dedicated to delivering highquality innovative Dog food chews and treats. With a focus on integrity quality and innovation our mission is to make pets happy by offering products that seamlessly transition from chew time to treat time to mealtime. Our brands are poised for a revolution as our business has grown considerably with our entry into the food category five years ago.

Position Summary:

The Performance Marketing Manager will report to the Vice President of eCommerce & Digital Experience and be focused on driving consumer demand via Media / Merchandising vehicles for Redbarn brands (Redbarn / Pawstruck). This role will work closely with the VP of eCommerce Amazon DTC & Marketplace National Account Managers Lifecycle Manager Brand Marketers Creative Leads Social Media Manager Business Analysts & DTC Operations Manager to ensure strong growth on advertised & growth eCommerce platforms. Further they will work closely with external agencies and internal resources to support planning advertising merchandising and custom content needs.

This role will be highly collaborative across Redbarns business teams including Creative Brand and Operations.

Applicants must be currently authorized to work in the United States on a fulltime basis.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Design and implement a holistic performance marketing strategy across paid acquisition lifecycle marketing content SEO influencer affiliate and more to drive measurable growth and impact.
• Work directly with Redbarns media agencies to execute manage and optimize all retailer media campaigns ensuring all campaigns meet and exceed expected benchmarks based on objective.
• Works with the VP of eCommerce to define investment models as part of planning and budgeting frameworks.
• Leverage platform data to define and deliver audiencefirst strategies to accelerate profitable growth.
• Deliver measurable ROI and incremental sales as measured through performance media KPIs
• Works directly with the National Account Managers Brand Leads & Innovation Leads to develop and execute GTM strategies via multichannel media activation.
• Provides strategic leadership for the trafficking management and optimization of advertising campaigns.
• Delivers weekly monthly quarterly and yearly performance results with strategic advisement.
• Creates fullfunnel media strategies based on Brand objectives to drive demand and conversion through digital media and merchandising activation.
• Evaluate competitive activity to create strategies to optimize Redbarns media activity based on market behaviors.
• Works directly with the Data Insights Manager to review campaign performance and leverage data from Amazon Marketing Cloud for continuous optimization.
• Identify and codify best practices in creative and support of promotional events. Define inputs into campaign and event planning to ensure creative consistency efficiency and scale.
• Responsible for the communication of campaign performance including the ability to provide insightful feedback on questions related to technology data optimization & inplatform quality assurance.
• Aligning Media KPIs and objectives with SellIn growth and SellOut acceleration.
• Lead the advancement of capabilities and understanding of the evolving Retail Media landscape across the organization.
• Develop keywords lifestyle segment and affinity strategies to drive Brand awareness consideration and conversion.
• Develop strategies on how to leverage Advertising media platforms to uncover opportunities around process and create best practices for brands to leverage.
• Provide activation strategies and plans that influence shopper behaviors in the marketplace.
• Manage Retailer Media budgets with Agency as well as reconciling invoicing.
• Develop strategies that grow Redbarns share of digital share and market share growth
• Lead across functions on best practices in digital marketing with focus areas such organic platform social digital shelf retail media creative owned assets and digital KPI performance measurement/optimization.
• Provide internal training to NAMs and other internal stakeholders on highlevel funnel activations across the digital retail media ecosystem

Education & Certifications

• A Bachelors degree in a related field of study or equivalent years of experience

Key Skills

• Expert in programmatic technology platform and partner solutions
• Knowledge of media strategies and the role of performance marketing and retail media
• Amazon Media certification
• Excellent verbal written communications and presentation skills
• Strong analytical skills and working Excel knowledge including VLOOKUP XLOOKUP SUMIFS shortcuts etc.
• Collaboration mindset/team player
• Detailoriented with strong attention to project management and followthrough
• Solutions orientated with strong critical thinking abilities and problemsolving skills
• Ability to partner with crossfunctional teams across marketing sales media agency and finance
• Previous Agency management experience

Desired Skills & Experience

• 4 years experience within the programmatic industry with recent handson keys experience with AMS DSP (OTT Twitch Audiences) Walmart Connect Google Meta Platforms: PacVue/Skai
• Minimum of eight 8 years of media experience with a strong track record of business results and organizational leadership. CPG experience as a marketer publisher/partner or via an agency is required.
• Deep understanding of Amazon & retail media ecosystems and insights tools including Search and Display
• Knowledge of Google Advertising Walmart Connect Chewy Meta and Social platforms
• Experience working with and selecting advertising technology
• Experience working with data media analysis media mix models multitouch attribution models digital attribution consumer research and shopper insights
• Track record of marketing leadership success identifying and implementing new business opportunities measuring and delivering inmarket results.
• Strong analytical skills and understanding of ecommerce & retail KPIs inclusive of trade and media
• Demonstrated understanding of and ability to shape datadriven media strategies
• Strong creative and conceptual thinking ability to set a vision identify new opportunities develop new ways of working pinpoint solutions to complex problems and overcome obstacles
• Exceptional business communication skills with demonstrated ability to communicate complex messages to diverse audiences

Some Perks of Joining the Redbarn Team

• Medical Dental and Vision Insurance
• 401(k) with a company match
• Flexible/Health Spending Accounts
• Voluntary Benefits
• Pet Insurance
• Life and Accidental Death & Dismemberment Insurance
• Paid Vacation / Paid Sick
• Hybrid Work Schedule
• Employee Pet Food Discounts
• Complimentary Office Snacks

Redbarn Pet Products is an Equal Opportunity Employer and does not discriminate on the basis of race sex color national origin age disability veteran status genetic data gender identity sexual orientation religion or other legally protected status or any other classification protected by federal state or local law.. Redbarn Pet Products complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions please contact Human Resources at.

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Pet Products does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Redbarn property and therefore Redbarn Pet Products will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Redbarn Pet Products request only preferred vendors may be invited to refer talent for specific open positions. In these cases a fully executed agreement with Redbarn Pet Products must be in place and current.