Program Coordinator Brand Academy NIL Support for Student-Athletes
Program Coordinator Brand Academy NIL Support for Student-Athletes
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$ 61800 - 89600
1 Vacancy
Job Description
APPLICATION INSTRUCTIONS:
CURRENT PENN STATE EMPLOYEE (faculty staff technical service or student) please login to Workday to complete the internal application process. Please do not apply here apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State please login to Workday to complete the student application process. Please do not apply here apply internally through Workday.
If you are NOT a current employee or student please click Apply and complete the application process for external applicants.
JOB DESCRIPTION AND POSITION REQUIREMENTS:
The Office of Entrepreneurship and Commercialization (OEC) in partnership with Penn State Intercollegiate Athletics (ICA) is seeking an experienced collaborative and detailoriented Program Coordinator to support the Brand Academy designed to support studentathletes and others to more successfully develop manage and monetize their personal brand through name image likeness (NIL) and support their entrepreneurial interests.
At its core the Brand Academys role is to help studentathletes view themselves as entrepreneurs and to develop an entrepreneurial mindset which can serve them well in their careers long after they have left college and athletic competition. With new opportunities related to NIL the academy will play a critical role in helping educate studentathletes on evaluating and navigating NIL opportunities and building entrepreneurial skills.
This role is a fully inperson role and based at the Morgan Academic Center on the University Park Campus.
Reporting to the Director of the Brand Academy this individual is responsible for but not limited to developing and delivering programming in alignment with the Academys strategic plan for support of studentathletes personal brand and entrepreneurial success.
Key responsibilities: Specific responsibilities include the following:
- Provide support to studentathletes regarding the fulfillment of contractual obligations NIL opportunities and brand building with businesses and other stakeholders.
- Execute key tasks in support of overall goals develop actionable plans executing priorities and programming with limited supervision.
- Working with the Director to identify and develop customized educational programs experiential learning opportunities and events in support of student athletes interested in exploring NIL and other entrepreneurial opportunities.
- Educating student athletes on best practices and tools for personal and business brand development social media marketing strategy development and and financial competency.
- Identifying tools and mentors to support student entrepreneurs as they pursue a variety of entrepreneurial endeavors including NIL opportunities and developing physical and/or digital products.
- Creating handson experiences designed to support student athletes in advancing their ideas toward viable businesses including new venture formation idea validation customer discovery influencer marketing and lean startup methodology.
- Coaching student athletes on next steps and connecting them to additional resources that can help derisk and advance their NIL opportunities.
- Assist with delivering workshops and programming on content creation branding and social media marketing in conjunction with Happy Valley LaunchBox staff.
- Supporting crossorganization collaborations designed to expand the resources available to studentathletes and entrepreneurs.
- Working with the Director to ensure that all programs events and partnerships comply with Pennsylvania NIL law and NCAA Big Ten Conference and PSU Athletics NIL rules policies and procedures.
- Provide administrative support to the Brand Academy.
- Collect and maintain accurate data for the academy.
- Perform all other duties assigned by the Director.
Education and Experience: The minimum qualifications are a Bachelors degree or higher and 6 years of experience developing educational programming or relatable experience or an equivalent combination of education and experience.
Other qualifications include the following:
- Extensive knowledge and understanding of Name Image and Likeness (NIL)
- Experience working with studentathletes
- Experience and expertise in supporting studentsathlete with entrepreneurial mindset
- Demonstrated understanding of personal brand building development customer discovery lean startup methodology public relations and negotiation skills
- Demonstrated ability to cultivate build and maintain strong working relationships with individuals from diverse backgrounds and perspectives
- Strong leadership and project management skills
- Excellent written and verbal communication skills
The Pennsylvania State University is committed to and accountable for advancing diversity equity and inclusion inallits embrace individual uniqueness foster a culture of inclusive excellence that supports both broad and specific diversity initiatives leverage the educational and institutional benefits of diversity and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission.
Penn State offers competitive benefits to fulltime employees including medical dental vision and retirement plans in addition to tuition discounts 75 discount for spouse and children) and paid holidays. Please visit for more detailed information.
The salary range for this position including all possible grades is:
$61800.00 $89600.00Salary Structure additional information on Penn States job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual and other matters. The ASR is available for review here.
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity affirmative action employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact.
Required Experience:
IC
Employment Type
Full-Time
