Manager, Brand Marketing
Manager, Brand Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
At GameStop we are committed to providing exceptional service and delivering the latest and greatest in gaming products to our customers. As a leading global retailer of video games electronics and gaming merchandise we take pride in offering a wide range of products that cater to the needs and desires of gamers worldwide. Our mission is to create unforgettable experiences for our customers by constantly pushing the boundaries of whats possible. Whether youre a hardcore gamer or just starting out weve got something for everyone. Join us in our mission to shape the future of gaming and bring the best gaming products to the world!
The Manager Brand Marketing is responsible for developing and executing strategic cross-channel marketing initiatives that elevate the GameStop brand drive customer engagement and support both legacy and emerging business categories. This role manages the end-to-end delivery of marketing campaigns and ensures alignment with company objectives through collaboration with internal teams and external agency partners. The ideal candidate brings a strong background in retail marketing excels at managing complex projects and thrives in a fast-paced deadline-driven environment.
This position sits onsite 5 days a week in Grapevine TX.
Responsibilities
- Lead the development and execution of integrated brand marketing campaigns aligned with GameStops strategic goals.
- Manage campaign timelines budgets deliverables and reporting across multiple initiatives simultaneously.
- Collaborate cross-functionally with internal stakeholders (e.g. Operations Merchandising Loyalty/PowerUp Rewards Online IT Pre-Owned Collectibles etc.) to ensure cohesive marketing execution.
- Serve as a primary liaison with external marketing agencies providing clear direction oversight and performance feedback.
- Build and maintain detailed marketing calendars that align tactical execution with key priorities and promotional moments.
- Analyze and report on program metrics to evaluate effectiveness and recommend areas for optimization across key channels including social media online and mobile.
- Actively participate in strategic planning meetings and contribute innovative brand-aligned marketing ideas.
- Support budget tracking vendor invoicing and ensure financial accuracy across marketing initiatives.
- Proactively identify opportunities to improve workflows increase efficiency and streamline execution processes.
- Ensure consistent timely communication with team members and leadership regarding project status risks and results.
- Champion the GameStop brand voice and visual identity across all consumer-facing communications.
Minimum Qualifications Job Skills and Abilities
- Bachelors degree in Marketing Business Advertising Communications or related field preferred.
- Minimum 5 years of experience in retail marketing or related field; specialty retail preferred.
- 12 years of experience managing direct reports or cross-functional project teams preferred.
- Strong understanding of brand marketing strategy and execution across digital and traditional channels.
- Demonstrated ability to manage and prioritize multiple projects in a fast-paced environment with overlapping deadlines.
- Proficient in Microsoft Office Suite (Excel Word PowerPoint); knowledge of project management tools preferred.
- Excellent verbal and written communication skills with the ability to clearly present ideas and provide constructive feedback.
- Ability to build strong working relationships across functions and with agency partners.
- High attention to detail organizational skills and commitment to follow-through.
- Comfortable working independently while demonstrating initiative sound judgment and accountability.
- Demonstrated commitment to professional ethics confidentiality and corporate policies.
Full-time store positions at GameStop are also eligible to participate in incentive programs health benefits paid time off 401 (k) employee discount and a casual work environment. Positions at GameStop may also be eligible for a bonus and/or other incentives.
Required Experience:
Manager
Employment Type
Full-Time
