Manager Marketing Analytics - AP Global Marketing

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Job Description:

Job Title: Manager Marketing Analytics AP Global Marketing
Reporting To: Associate Director Marketing Analytics AP Global Marketing
Department: Marketing Analytics & Media
Location: Santa Monica CA

Your Platform
Founded in 1979 Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers like Pitfall Tony Hawk Guitar Hero Crash Bandicoot Skylanders and Call of Duty our obsession is delighting our players around the globe. Focused and committed to innovation we consistently deliver the most beloved engaging and successful entertainment.

And while we have worldclass franchises infrastructure and resources our success comes from a passionate talented and diverse team of people producing greatness together. So if youre interested in our biggest priority its our people.

Were currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.

Join us make history. To learn more check us out at or @Activision on Instagram Twitter/ X Facebook and LinkedIn.

Your Mission
The Marketing Analytics team is responsible for providing measurement insights analyses reporting targeting opportunities and strategic recommendations to internal and external teams across all Marketing channels and initiatives including: organic social media lifecycle creative and brand marketing.

Their work ranges from creative testing (qualitative and/or quantitative; inperson or virtually) business intelligence goal and KPI setting to data analysis trend analysis and econometric modeling for the above stated channels and broader crossfunctional teams.

The Manager Marketing Analytics will play a critical role in facilitating datadriven decisions to optimize marketing strategies and drive advanced measurement. This role will focus on analyzing player behavior evaluating campaign performance and identifying actionable insights to enhance the effectiveness of marketing initiatives. You will collaborate crossfunctionally with other teams to understand the impact of marketing efforts at the top middle and bottom of the funnel.

Analytics and Insights

• Analyze the effectiveness of marketing campaigns across channels (digital paid lifecycle etc. to inform future strategies.

• Utilize statistics and modeling to drive higher marketing effectiveness customer acquisition and retention.

• Proactively bring hypotheses and analyses forward that will help achieve Marketing goals.

Campaign/Creative Optimization

• Lead the design and analysis of various forms of testing for creative assets messaging and targeting strategies both qualitatively and quantitatively across mobile and console/pc business.

• Use vendor and internal data sources to recommend improvements to campaign and creative design.

• Create insights for various marketing channels

Strategic Growth Support

• Develop insights to support gotomarket strategies for new game launches liveservice updates and seasonal events.

• Drive substantial gains across the marketing funnel metrics from awareness engagement game install purchase retention and crosssell/upsell.

• Support international marketing teams with localized data insights and strategy recommendations.

Reporting and Forecasting

• Design innovative reporting and visualizations that make it easy to understand marketing performance at a glance.

• Proactively identify trends risks and opportunities to optimize marketing spend and player lifetime value.

Brand Partnerships

• Identify and evaluate potential brand partnership opportunities that align with our brands target audience franchise values and growth objectives.

• Collaborate with marketing and product teams to develop datadriven proposals for brand partnerships ensuring measurable impact on player acquisition engagement and retention.

• Lead the analytics and performance evaluation of brand partnership campaigns providing insights on KPIs audience reach and brand alignment.

• Research industry trends and competitor partnerships to position our brand as a leader in innovative and impactful brand collaborations.

Collaboration and Communication

• Present insights and recommendations to stakeholders across various levels including senior leadership.

• Act as a liaison between marketing cross functional teams to ensure datadriven decisionmaking across all marketing channels.

• Drive skill development of analysts on the team in statistics and insights areas

Player Profile

Minimum Requirements:

• 7 years of experience in the field of data analytics data science or a related domain.

• 2 years of leadership experience leading a team of Analysts

• Background in Statistics Mathematics Finance

• SQL beginning/intermediate level

• Previous experience with insight development and storytelling

• Dashboard development for Marketing

• Marketing goal setting experience

• Knowledge around quantitative and qualitative creative testing

• Selfstarter and proactive

• Experience presenting to varying levels of stakeholders including crossfunctional teams and CSuite

• Can work across multiple projects at once and cross functionally

Our World
Activision Blizzard Inc. is the worlds largest interactive entertainment company with operations across North America Europe and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty Destiny Skylanders World of Warcraft Overwatch Diablo Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries making us the largest gaming network on the planet!

The video game industry and therefore our business is fastpaced and will continue to evolve. As such the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Were not just looking back at our decadeslong legacy; were forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate creative and diverse teams within our organization.

Were in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater this could be your opportunity to level up.

Ready to Activate Your Future

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications Let us decide! Research shows that women and members of other underrepresented groups tend to not apply to jobs when they think they may not meet every qualification when in fact they often do. At Activision Blizzard we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity gender expression national origin protected veteran status or any other basis protected by applicable law and will not be discriminated against on the basis of disability. Click to find out more.

Accommodation Request: We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position please email your request to General employment questions cannot be accepted or processed here. Thank you for your interest.

Rewards

We provide a suite of benefits that promote physical emotional and financial wellbeing for Every World weve got our employees covered! Subject to eligibility requirements the Company offers comprehensive benefits including:

• Medical dental vision health savings account or health reimbursement account healthcare spending accounts dependent care spending accounts life and AD&D insurance disability insurance;
• 401(k) with Company match tuition reimbursement charitable donation matching;
• Paid holidays and vacation paid sick time floating holidays compassion and bereavement leaves parental leave;
• Mental health & wellbeing programs fitness programs free and discounted games and a variety of other voluntary benefit programs like supplemental life & disability legal service ID protection rental insurance and others;
• If the Company requires that you move geographic locations for the job then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary fulltime employees and interns with the Company. You can learn more by visiting the U.S. the standard base pay range for this role is $111780.00 $206882.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately your specific range and offer will be based on several factors including relevant experience performance and work location. Your Talent Professional can share this roles range details for your local geography during the hiring process. In addition to a competitive base pay employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates new hire compensation is negotiable.