Future Senior Paid Search Strategy Roles
Future Senior Paid Search Strategy Roles
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Job Description
As Senior Paid Search Strategist you will own the creation and optimization of paid search campaigns acting as the strategic SEM lead and advisor for a major international brand. Youll provide leadership and expertise in account structure and setup ongoing budget and bid management and continuous performance optimization. Youll collaborate across multiple teams and disciplines present datadriven insights and deliver actionable performance reporting to clients. Youll be responsible for defining and communicating SEM goals maintaining client satisfaction and educating both internal and external teams on the evolving SEM landscape and its opportunities.
Please note you are not applying to an active job opening. We are always striving to build our network oftalent and our needs are constantly changing. You will be added to our network of talent and we will share relevant opportunities with you as they arise.
You Will:
- Lead the ongoing development implementation and optimization of SEM strategy for a international brand with $1M budgets
- Work as part of a larger Media team aligning your campaigns with your colleagues strategies to reduce costs & improve performance by sharing learnings
- Translate business goals to SEM platform activation strategies/tactics
- Own the handson and management of daytoday performance for multiple campaigns including budget pacing campaign setup account structure targeting strategy bid strategy platforms data usage performance optimizations testing strategy troubleshooting and downstream client funnel optimization
- Clearly communicate paid search best practices and strategies both internally and externally
- Create and share search POVs and case studies across the agency
- Develop consistent account processes and procedures
- Craft compelling ad copy and guide CRO strategies to drive highquality traffic and conversions
- Deliver actionable insights to clients through insightful visually compelling reports (including analysis and strategic recommendations)
- Identify market and consumer trends telling a story with search data
- Run iterative testing strategies to drive incremental performance lifts
- Map out search tactics and strategies on a daily weekly monthly quarterly and annual basis
- Conduct regular SEM audits and competitive analyses to identify netnew opportunities and recommendations to clients
- Provide datadriven insights and recommendations to refine our strategy and improve campaign performance
- Stay on top of the latest trends in the SEM landscape keeping clients educated and adapting our search strategies as needed in response
You Have:
- 4 years of handson experience managing and optimizing paid search campaigns with large spends
- Excellent written and verbal communication skills with the ability to clearly and persuasively articulate paid search strategies
- Strong presentation and storytelling skills with an emphasis on data visualization
- High attention to detail
- Proven success in optimizing SEM campaigns and achieving substantial improvements in performance over time
- High proficiency in industrystandard SEM tools (e.g. Google/Microsoft Ads Google Analytics and Google Ads Editor)
- Ability to react quickly assess and implement solutions
- Excellent data analysis and problemsolving skills
- Experience with Google Demand Gen Performance Max
- A passion for testing and learning and a proactive approach
- Ability to mine search data for campaign performance insights uncovering opportunities to drive ROI
- Passion for staying current in a rapidly evolving digital environment leveraging new tools and techniques to gain a competitive edge
The Talent Team at Critical Mass is focused on ensuring we provide the best training onboarding and employee experience possible! Our new hires & employees are the future of our organization and we want to set you up for longterm success. In an effort to do so we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:
Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement
This hybrid model balances the need for individual flexibility while maintaining the relentless customerfocus we provide at CM. We understand that not everyone may feel comfortable with this expectation so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmassand. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:
Senior IC
Employment Type
Full Time
Key Skills
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