Perigold Chief Marketing Officer

Perigold the luxury division of Wayfair is seeking a Chief Marketing Officer to lead our ambitious marketing growth agenda including an exciting expansion into physical retail. The CMO leads a team of 20 individuals and is responsible for a large media budget omnichannel brand and content strategy partner advertising promotions and onsite marketing. The ideal candidate has deep experience and expertise in brand and performance marketing thrives in an entrepreneurial and fastpaced environment and has demonstrated interest in luxury and/or design.

This role is based in Boston and works directly with the General Manager of Perigold as part of the brands leadership team.

What youll do

• Own and oversee the management of a $50M advertising budget across all key platforms and channels including but not limited to Google Meta Pinterest various connected TV platforms and media agencies (eg Public Relations).
• Develop and execute an integrated multichannel marketing strategy aligned with Perigolds overall business goals and marketspecific nuances.
• Manage and optimize marketing initiatives across all key channels including SEM PLA social email marketing SMS/Push notifications display advertising influencer/affiliate marketing partnerships online video CTV/TV and more.
• Leverage market insights across both our B2C and B2B customer segments to identify and prioritize opportunities for growth customer acquisition retention and brand positioning.
• Be the steward of the Perigold brand working with the Perigold Creative team and the broader brand organization to ensure an elevated positioning and consistent brand presentation in line with the brand strategy.
• Analyze business performance and use datadriven decisionmaking processes to refine marketing strategies and optimize performance.
• Build mentor and lead a highperforming marketing team fostering a collaborative and inclusive work environment.
• Partner with senior leaders and xfunctional teams to drive your agenda including Pricing Finance Technology Data Science Design Services Category Management Physical Retail Merchandising Customer Service.
• Engage with external agencies vendors and other stakeholders to leverage external expertise and amplify marketing efforts.
• Develop and manage the marketing budget ensuring efficient allocation of resources and maximum return on investment (ROI).
• Partner with Finance to develop the brand forecast; monitor marketing spend and adjust as needed to ensure financial targets are met.

What Youll Need

• 10 years of marketing experience with a strong background in brand and performance marketing ideally including new store opening experience.
• Demonstrated success in a senior marketing leadership role preferably within the retail or consumer goods sector. Luxury design or fashion industry experience a plus.
• Proven track record of driving growth innovation and brand excellence on a national scale.
• Advanced proficiency in data analytics customer insights and performance measurement tools.
• Exceptional strategic thinking and problemsolving abilities.
• Strong understanding of digital marketing channels platforms and technologies.
• Excellent leadership communication and interpersonal skills.
• Ability to thrive in a fastpaced dynamic and resultsoriented environment.

About Perigold

Perigold is the destination for luxury home. Established in 2017 Perigold offers an unmatched selection of the worlds best design brands with unique pieces for every style and space. We have the highest quality pieces for home. We also have free fullservice delivery and 30day returns on most items. Headquartered in Boston Massachusetts Perigold is part of the Wayfair Inc. (NYSE:W) brand portfolio. For more information on Perigold please visit and follow @perigold on Instagram Facebook and Pinterest.