Marketing Manager Conversion Optimization - FTC EU Gift Cards

Do you have a great feel for what customers need and love Do you have a knack for data Then join us as Marketing Manager as part of the Amazon EU Gift Cards team in Munich!

Were looking for someone to make our gift card shopping experience the best it can be. Youll analyze how customers shop and work with our design and insights teams to improve our gift card pages making them easier to browse and buy from. Your work will directly influence how people find and purchase gift cards whether theyre treating themselves or shopping for others.

As the ideal candidate youll be a datadriven expert who thrives on using metrics and customer insights to uncover and deliver opportunities. Youll optimize content to overcome customer barriers leveraging mechanisms to scale the work you deliver.

If youre ready to tackle challenges headon think outside the box and contribute to the growth of our dynamic Gift Cards business we want to hear from you. Join us in our quest to create inspiring and convenient gifting engagement for customers across Europe!


Key job responsibilities
Own and execute the conversion optimization roadmap for Amazons gift card product detail pages across Europe
Analyze qualitative and quantitative customer data to identify opportunities for improving product detail page usability and conversion rates
Design implement and analyze A/B experiments to test new experiences and provide datadriven launch recommendations to leadership
Lead the launch of new gift card products and designs ensuring quality standards and timely delivery
Review instock and buyability metrics to ensure availability of our products.
Build and maintain strong partnerships with design operations business intelligence product and marketing teams
Create or collaborate with our Marketing team to create marketing campaigns that increase traffic to our detail pages
Monitor and report on business metrics and marketing performance contributing insights to executive business reviews for EU and Global Gift Cards leadership
Develop and implement process automation solutions to optimize business operations and support sustainable growth

A day in the life
While no two days are the same in this role heres what you can typically expect to work on:
Analyze customer insights and sales performance data to drive strategic decisions
Evaluate and prioritize timesensitive requests coordinating solutions across multiple teams
Develop and optimize product detail page content and technical configurations to enhance discoverability
Partner with marketing operations design and business intelligence teams to create and optimize customerfacing content and test their effectiveness through experiments.
Contribute to leadership documents to shape marketing strategy and to inspect performance metrics.

About the team
As the EU Gift Cards team we own the sales of both Amazonbranded gift cards and those from major retail partners (such as Apple Uber and Google) across the Amazon store. In your role you will closely collaborate with our local marketing and operations teams as well as with global teams such as design and business intelligence.

Were a panEU team with our primary hubs in London and Munich. We take pride in our diverse international environment commitment to talent development and maintaining a high bar for customer experience.

We are part of the wider Payment Products organization which is also home to the Amazon Credit Card and Installments businesses positioning us within Amazons growing payment solutions ecosystem.

Bachelors degree
Few years professional experience
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience contributing to crossfunctional projects or programs
Experience using data and metrics to measure impact and determine improvements

Experience in marketing conversion optimization or marketing research
Experience managing diverse and complex sets of data including customer segments and online campaign metrics
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience managing and measuring marketing performance in various channels
Experience in designing and executing experiments to improve customer experience

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect use and transfer the personal data of our candidates.

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