Senior Digital Marketing Manager

Role Overview

The Senior Digital Marketing Manager will be responsible for developing and executing innovative digital marketing strategies to drive online visibility engagement and customer acquisition for the parking company. This role will focus on enhancing the companys online presence optimising digital channels and analysing performance to ensure marketing goals are met. The ideal candidate will have experience in managing digital campaigns SEO paid media and leveraging analytics to drive business growth.

Key Responsibilities

• Digital Strategy Development
  Create and implement comprehensive digital marketing strategies that align with business objectives focusing on driving traffic customer acquisition and enhancing brand awareness.
   
• SEO & SEM Management
  Lead search engine optimization (SEO) efforts to improve organic search rankings and manage search engine marketing (SEM) campaigns (PPC Google Ads etc. to increase visibility and lead generation.
   
• Paid Media Campaigns
  Manage and optimise paid media campaigns across various platforms (Google Ads social media display ads etc. ensuring efficient budget allocation and maximum ROI.
   
• Content Marketing & Social Media
  Oversee the creation of engaging digital content for social media platforms email marketing and the website. Develop strategies to increase engagement and drive traffic through organic and paid social media efforts.
   
• Website & Conversion Optimisation
  Lead efforts to optimise the companys website for user experience conversion rates and performance. Collaborate with the web team to ensure digital assets are aligned with marketing goals and target audiences.
   
• Analytics & Reporting
  Analyse key performance indicators (KPIs) and campaign data to track the success of digital marketing initiatives. Provide actionable insights and recommendations to improve ongoing campaigns and overall marketing strategies.
   
• Collaboration
  Work closely with a team of digital marketing professionals fostering collaboration across departments to execute integrated marketing campaigns. Work closely with the content creative and sales teams to achieve business objectives.
   
• Budget Management & Forecasting:
  Manage the digital marketing budget allocating resources effectively across channels and ensuring campaigns stay within budget while maximising results.

Qualifications :

• Experience
  • Proven experience 5 years) in digital marketing with a focus on SEO SEM social media marketing and performancedriven campaigns preferably in a B2C environment.
  • Experience in managing digital marketing teams and working crossfunctionally with other departments such as sales product and creative teams.
     
• Skills & Abilities
  • Expertise in SEO SEM Google Analytics social media marketing email campaigns and web analytics tools.
  • Strong commercial experience in driving through the best campaign ROI for the organization.
  • Strong project management skills with the ability to oversee multiple campaigns and initiatives simultaneously.
  • Deep understanding of conversion optimisation lead generation and customer journey mapping.
  • Proficient in marketing automation platforms CRM systems and digital marketing software.
     
• Personal Attributes
  • Resultsoriented with a datadriven mindset and ability to pivot based on performance insights.
  • Creative thinker with excellent problemsolving skills and the ability to implement innovative digital strategies.
  • Strong communication and collaboration skills able to work effectively in a team environment.
     
• Education
  • Bachelors degree in Marketing Digital Marketing Communications or a related field.
  • Certification in digital marketing or related disciplines (e.g. Google Ads Facebook Blueprint) is a plus.

Additional Information :

Why Join Us

• Opportunity to lead digital marketing efforts for a forwardthinking company in the growing parking industry.
• Work in a dynamic collaborative environment with opportunities to innovate and make a significant impact.
• Competitive salary and benefits package.
• Room for growth and professional development in a fastpaced industry.

About the Team

At APCOA we see beyond the parking space. We see a world where mobility is intelligent sustainable and seamlessly integrated into daily life.

Our new Group HQ is more than a physical space its the heartbeat of a new enterprise where highimpact leaders shape the future.

If youre ready to apply your expertise to meaningful challenges and help transform an industry join APCOA Group HQ. Lets build whats next.

APCOA Group HQ is an equal opportunity employer. We welcome and encourage applicants from all backgrounds to apply.

Remote Work :

No

Employment Type :

Fulltime