Customer Audience Strategist
Customer Audience Strategist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About us:
SuperAwesome powers the youth digital ecosystem bringing together proprietary ad and gaming products audience insights and compliance capabilities to build a safer internet for the next generation.
We lead the market at the intersection of technology law media and policy so working with us gives you a chance to shape the internet of the future. Our awardwinning technology trusted by hundreds of brands and creators enables safer and more effective digital engagement with almost half a billion young people worldwide every month.
As specialists in the under18 audience we have to be as curious fastpaced and creative as kids and teens. At SuperAwesome youll be encouraged to own your impact make each other more awesome and evolve like a kid.
At our core is the #SAFam a community where every voice is valued and diversity is celebrated. We prioritize individuality fostering an inclusive workplace where everyone feels they truly belong.
What youll do:
At SuperAwesome Customer Audience Strategists are at the forefront of our data driven strategy identifying and building audience personas. Leveraging a diverse set of data inputs you will work with internal teams to analyze and plan campaign strategies optimizations as well as product developments. Customer Audience Strategists work alongside our Sales team to interface with our customers brands and agencies alike to help refine and strengthen audience strategies driving higher performing campaigns by reaching the right youth audiences across all digital channels.
In this role you will handle:
- Audience Segmentation:
- Utilize AI tools to develop and refine audience segments ensuring precision in targeting and personalization.
- Analyze demographic psychographic and behavioral data to create detailed audience profiles for Gen Alpha and Gen Z
- Data Presentation and Reporting:
- Prepare and present detailed reports and dashboards for internal teams and clients showcasing the effectiveness of customers marketing strategies.
- In coordination with our Account Management team monitor and evaluate campaign performance metrics including engagement reach and ROI.
- Provide actionable insights and recommendations to optimize ongoing and future campaigns.
- Highlight the impact of datadriven decisions on campaign outcomes and overall marketing performance.
- Market Intelligence:
- Analyze market research to stay abreast of industry trends audience behaviors and competitive landscape.
- Translate research findings into strategic insights that inform marketing tactics and client recommendations.
- Strategy development and implementation:
- Work closely with product and sales teams to align audience data and performance with business objectives and client needs.
- Support presales teams by providing datadriven insights and audiences that enhance client pitches and proposals.
Who you are:
- Minimum of 46 years of experience in audience strategy analytics data analysis or related roles. Skilled in customerfacing settings.
- Strong knowledge of digital marketing principles and practices especially with a focus in gaming.
- Excellent data driven communication and presentation skills.
- Ability to work collaboratively with crossfunctional teams and adapt to fastpaced environments.
- Experience with AI tools for audience segmentation and data analysis is a plus.
Benefits
- Competitive salary bonus and equity
- 20 days holiday 10 public holidays Winter Break
- Family Leave including 20 weeks of fully paid leave for employees who are Primary Caregivers and 8 weeks of fully paid leave for employees who are Secondary Caregivers.
- 30 day sabbatical for employees who have reached 7 years tenure.
- Medical insurance through Aetna with 100 employer contribution to employee monthly premium plus $2000 funded HSA. Also up to 65 employer contribution for family plans.
- Dental & Vision Plans through MetLife fully funded for you and your family.
- 401k with Vanguard with SA Safe Harbor contribution up to 4.
Employment Type
Full Time
