Senior Director II Head of Mobile eXperience Product Marketing
Senior Director II Head of Mobile eXperience Product Marketing
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Job Description
Position Summary
Headquartered in Ridgefield Park N.J. Samsung Electronics America Inc. (SEA) is a leader in mobile technologies consumer electronics home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader our passion for innovation has been the common thread throughout our history. Weve grown into one of THE most recognized global brands. We consider ourselves relentless pioneers that push boundaries and defy barriers. The company pushes beyond the limits of todays technology to provide groundbreaking connected experiences across its large portfolio of products and services including mobile devices home appliances home entertainment 5G networks and digital displays. As EPAs ENERGY STAR Corporate Commitment Partner SEA is dedicated to making a positive impact on the environment through its ecoconscious products practices and operations.Role and Responsibilities
Insightsdriven strategies development and ownership
- Guide Insights and Research team to develop data driven strategies and recommendations for audience targeting positioning messaging and gotomarket
- Own and lead analysis of the brand health user acquisition and retention and launches/campaigns performance on a regular basis.
- Own marketing presence at the strategic business reviews (with SEA and Global business leadership).
Translation of global marketing playbooks into marketing strategies and plans relevant in the US
- Collaborate and influencer Global Mobile Marketing stakeholders in building USfocused strategies and plans.
- Translate global brand and product positioning into communications and opportunities relevant in the US.
Product launch and alwayson marketing planning and
- Lead audience strategies positioning messaging communications strategy and campaigns planning.
- Develop the strategy annual calendar and plans for mobile marketing across HHP and NCME launches sustain initiatives seasonal campaigns including investment planning and team resourcing planning and organization.
- Own Marketing KPIs development on an annual and quarterly basis aligned to business and overall marketing goals. Lead tracking analysis and reporting.
- Develop gotomarket plans for all mobile product launches to drive awareness consideration purchase intent and conversion: positioning and messaging marketing toolkits media plans creative campaigns by launch phase planning and measurement.
Crosscategory marketing visions and initiatives
- Lead MX crossportfolio initiatives: CRN (Certified Renewed) Why Galaxy USH Marketing: from insights analysis to campaign strategies marketing briefs planning and measurement learning agenda.
- Deliver innovative ways to create new sources of business growth through audience channel partner expansion strategic gotomarket and creative innovation.
People leadership
- Lead and grow a team of product marketers foster a culture of respect ownership collaboration and innovation.
- Act as a quarterback within SEA Mobile Marketing team engage and guide other marketing functions and experts (media brand and integrated marketing partnerships social influencers channel marketing etc..
- Own strategic relationships with key internal and external stakeholders to build insightsdriven mobile business strategies foster collaboration and crossfunctional innovation.
Skills and Qualifications
Minimum Qualifications
- Bachelors Degree in related field (business marketing communications)
- 16 years of relevant experience in strategic marketing or sales
- Leadership of the holistic product marketing team (from insights to strategy and across individual categories but also MX portfolio marketing strategy and plan.
- Strategic thinking problem solving at a complex and fast pace ability to navigate conflicting priorities and stakeholders within SEA and Globally.
- Exceptional communication skills (both written and verbal) to effectively work with all stakeholders (internal agency account teams customer teams Suwon etc.
Preferred Qualifications:
- Track record of leading integrated media and gotomarket for a complex product portfolio.
- Experience growing global brands with a focus on technology lifestyle and entertainment industries.
- Ability to translate global frameworks into audience positioning messaging campaigns relevant for the US.
- Experience managing and developing highperforming teams.
- Strong analytical and datadriven decisionmaking skills. Ability to dissect large amounts of data into clear opportunities for marketing and business.
- A positive allhandsondeck attitude and willingness to get the job done. Ability to balance setting the strategy AND rolling up your sleeves with the team and agency partners.
- Able to pivot strategically based on campaign and channel performance.
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At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.
* Samsung Electronics America Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race color religion gender age national origin marital status sexual orientation gender identity status as a protected veteran genetic information status as a qualified individual with a disability or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Teamor for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
Required Experience:
Exec
Employment Type
Full-Time
