Global Digital Lead - CHANEL

About the Role:

The Digital Lead will spearhead excellence within the digital space for CHANEL by governing the appropriate brand posture establishing the relevant and effective digital media spaces and taking a considerate approach in evaluating new digital opportunities. The Digital Lead will demonstrate credibility and expertise to key CHANEL stakeholders and within LMM through insightful data driven POVs and thought leadership pieces.

Digital Lead Objectives:

Drive digital excellence for CHANEL. The Digital Lead is ultimately responsible for all global digital guidelines across divisions.

Lead on establishing Joint Partnerships. Including commercial strategic and exploratory partnerships to maximise the value exchange for CHANEL.

Drive a learning agenda for CHANEL. Establishing a global approach to testing and learning while maximising relevant partner capabilities.

Inspire and educateon futurefacingdigital topics.Ensure thatCHANEL understand whats next in digitalwith actionable recommendations.

Establishthe local CHANEL approach across keydigital platforms. Within globalguidelines definethe bestapproach to each digitalplatform and leadthe local relationship with localdigital media partners.

Nurturedigital expertise within yourteam Ensure work across the digital team is to the highest possible standard. Empowerdigital team members with the appropriate digital skills todeliver for CHANEL

Excellence in digital activation. Guarantee that all digital activation for CHANEL meets the standards of the House .and thatglobally defined standards arefollowed withinbuying platforms campaign trafficking anddata reporting.

Lead global projects and initiatives. Feeding in local market expertise nuance and landscape considerations to global thought leadership pieces.

Champion our agency tools and tech. Leveraging the capabilities of our agency tech and tools to deliver bestinclassdigital planning buying and optimisation for CHANEL.

Facilitate network expertise. Sharing relevant digital strategic pieces and POVs from OMG experts to enable access to network level knowledge.

Establish strong and effective client relationships.The Digital Lead will bring a strong point of view for CHANEL. They will be a trusted advisor for their CHANEL client on digital topics and take a leadership position in relevant meetings

Lead LMM Digital Council. Connecting key digital representatives across local and regional teams to connect on priority topics.

Digital Lead soft skills:

Educative mindset. Demonstrates industry knowledge and digital media expertise to key stakeholders and team.

Problem solver. Ability to identify challenges and develop practical solutions.

Collaborator. Brings out the best of colleagues industry experts media partners and the agency network.

Precision and attention to detail. CHANEL apply ultimate craftsmanship to everything they do. We will too.

Confident and comfortable around senior client stakeholders.

Digital Lead hard skills:

8 years experience in digital/crosschannel mediaAdtech Ops. Experience with hightouch/luxury brands would be an advantage.

Deep understanding of digital media and its impact on brand narrative brand safety and overall consumer usage and perceptions.

Data literate and resourceful across key digital and planning tools platforms systems and measurement.

Inplatform knowledge of key digital specialisms SEM Programmatic Video Social.

Excels in project management comfortable delivering across multiple workstreams.

Clear communicator with inspirational written and presentation skills.

About the Agency:

PHD is a growthfocused media agency driven by innovation and creativity.

Founded in London in 1990 we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed we have continued to build on this defining ethic with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media data technology commerce society and legislation.

Today with over 100 offices in 74 countries we continue to create remarkable campaigns that lead to remarkable growth using the extending canvas of data and technology.

Maison Media is a bespoke unit integrated into Omnicom Media Group to service CHANEL the worlds leading luxury fashion brand.

Our team has been designed to bring together the best capabilities from across Omnicom Media Group to drive progress in media for CHANEL. We have committed to combine a deep understanding of the luxury sector with media thought leadership that always respects the codes of CHANEL.

Our mission is to set the standard within Omnicom Media Group and the industry for excellence in media.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.

Diversity Equity & Inclusion at OMG

At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and wellrepresented.

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