Location: Flexible (UK working hours or Dubai preferred)
Type: Full-time
About the Role
Were not looking for someone to pull numbers were looking for someone to architect a truth machine.
As our Business Intelligence Lead youll design implement and manage a powerful data ecosystem that brings clarity to every decision we make. Youll own the integration and optimisation of platforms like TripleWhale and HubSpot working closely with senior leaders across marketing sales product finance and operations to ensure our data is not just accurate but actionable.
Youll operate both strategically and tactically: building dashboards automating insights and shaping how we think talk and act on data.
What Youll Be Doing
Phase 1: Build the Data Infrastructure
- Gather and prioritise business-critical questions aligned with growth goals
- Translate strategic needs into technical solutions using TripleWhale (attribution eCom) and HubSpot (CRM lifecycle)
- Configure and optimise reporting systems across platforms
- Ensure clean data flow between Shopify Meta Google Ads HubSpot TripleWhale and others
Phase 2: Operationalise Reporting & Insight
- Build custom dashboards and automated reports for key functions
- Deliver regular insights on funnel performance customer journeys retention and ROI
- Define and evolve North Star and operational KPIs in partnership with leadership
- Enable teams to confidently self-serve the data they need
Phase 3: Own Ongoing Integrity & Evolution
- Establish and maintain strong data governance processes
- Troubleshoot gaps errors and upstream issues with precision
- Lead ad hoc data analysis across the business
- Continuously enhance the data stack using advanced TripleWhale features HubSpot workflows and AI-enabled tools
Wed Love to Hear from You If You Have
- 3 years in a hands-on data analyst or analytics engineering role ideally in eCommerce SaaS or performance marketing
- Strong command of SQL Excel and BI tools
- Hands-on experience with TripleWhale and HubSpot (must-have)
- Deep understanding of marketing attribution customer journeys and lifecycle metrics
- A proven track record of building reporting infrastructure from the ground up
- Exceptional communication skills - able to translate complexity into clarity
- A curious proactive mindset -you ask the right questions before anyone else does
Key KPIs
- Successful implementation of TripleWhale (timeline TBD currently in discussion)
- Organisation-wide trust in reporting from TripleWhale and HubSpot
- Measurable increase in stakeholder self-serve access and confidence
- Regular delivery of actionable insights across marketing and sales funnels
- Reduced manual reporting through automation and dashboarding
- Clarity and visibility on key business metrics (LTV CAC CVR etc.)
Explore our Company Overview and/or find out more about our Recruitment Process