Ecommerce Marketing Specialist
Ecommerce Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
FRESH Meal Plan is looking for an intelligent ambitious and highly driven Ecommerce Marketing Specialist to join our team. Our ideal candidate steps into the office every day asking themselves How can I make FRESH better today and proceeds to demolish all expectations with a sleevesrolled hustler mentality.
As FRESHs Marketing Specialist you will be responsible for various tasks across the ecommerce marketing realm with an emphasis on the email and social media marketing channels. You will work directly with the Director of Growth Marketing to develop and execute creative concepts to drive growth engagement and ultimately conversions.
If you spend your nights dreaming of the perfect A/B test and spend your days admiring brands building loyalty with their presence on social media chances are this role is for you.
This role requires a jackofalltrades approach to digital marketing and will continue to grow and evolve as FRESH rapidly innovates to reach new and exciting heights.
This position is based in Boca Raton Florida and reports directly to the Director of Growth Marketing.
Job Description
- Work with the Director of Growth Marketing to drive the planning operation and of our email and organic social calendar and strategy.
- Manage multiple email campaigns with a loyal audience eager to hear whats new.
- Develop and monitor new strategies to accelerate growth engagement and retention of email subscribers and social media followers.
- Understand and have experience with journey building software and marketing behind key event triggers (evergreen lifecycle customer marketing experience).
- Collaborate to revamp content strategies across organic social channels to establish a well oiled loyalty and conversion machine.
- Experience with lead generation and lead nurturing as well as winback customer marketing is a plus
- Experience with referafriend programs and driving sends and conversions each week against a drip campaign.
- Write briefs for email and social assets where design support is needed.
- Coordinate with our graphic designer to brainstorm and develop compelling creative assets across multiple digital channels to drive strong performance.
- Manage and update a comprehensive marketing campaign calendar and marketing asset deliverables. Always on the lookout for new and unique promotional opportunities.
- Minimize unsubscribes and unfollows at all costs.
- Develop and execute a comprehensive A/B testing strategy across email to ensure FRESH communicates the right message to the right customer at the right moment.
- Deliver campaigns on time and in full.
- Deliver consistently on the brand identity by utilizing the brand book and style guide for customer facing media.
- Track and report on email and social media marketing KPIs on a weekly basis.
Requirements:
- Bachelors degree from an accredited university.
- 24 years general marketing experience.
- 13 years experience with email campaign planning strategy and . Thorough understanding of email marketing automation journey building and KPIs especially as they relate to ecommerce. Subscription marketing experience is a plus.
- Experience managing email campaigns and customer lists through an enterprise level ESP. Klaviyo experience is strongly preferred.
- 13 years experience managing brand social media pages.
- A robust understanding of social media platforms. Must possess enthusiasm to drive organic growth in new and exciting ways and a passion for turning followers into lifelong fans and customers.
- Creative writing and copy editing skills are a must. Typos are the enemy.
- Possess an eye for good design and layout. Great attention to detail.
- HTML experience is a plus.
- Graphic Design skills (in visual editors or applications like Unbounce) is a plus.
- Experience in the Food & Beverage industry is a plus.
We want to change the way America thinks about healthy by taking all ofthe time for planning shopping and prep out of your week. Already youve got more time to work out train or just keep up with your active lifestyle. Never mind researching your meals controlling your caloric content balancing proteins vegetables and complex carbohydrates or learning the skills needed to expertly cook and season your food. Instead choose from hundredsof delicious dishes on our Fresh Meal Plan menu with all the nutritional planning done for you. Consider Fresh your weekly meal planner.
Forget about the expense of sourcing the finest freshest gourmet ingredients with perfect portions to avoid wasted leftovers or repeating the same dish over and over do it all for you saving you time and money. With us as your official meal plan youll enjoy fresh healthy gourmet food delivered right to your door. Its that simple.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
