Marketing Lead Specialist (They/She/He)
Marketing Lead Specialist (They/She/He)
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Job Description
About PlatformE Group
PlatformE Group is a future-driven ecosystem composed of:
PlatformE our B2B SaaS company powering digital-first made-to-order (MTO) solutions for fashion jewellery and homeware brands.
SWEAR London a bold cult-status footwear brand exclusively made-to-order known for its radical approach to individuality customisation and sustainability.
Were building the next generation of on-demand commercedigitally native production-smart and highly personalised.
Your Mission
As Marketing Lead your primary mission is to drive the growth and adoption of our new standalone Shopify Plugin debuting soon on the Shopify App Store. This lightweight scalable B2B solution will enable smaller fashion and lifestyle brands to embed made-to-order personalisation into their stores.
This is a hands-on strategic role where youll deploy hybrid growth strategiesfrom performance marketing to partnerships content SEO and platform-native tactics.
Key Responsibilities
1. Shopify Plugin Growth (Primary Focus)
- Develop and lead the go-to-market plan for our new standalone Shopify plugin.
- Drive installs activation and engagement through a mix of paid organic and App Store-native strategies.
- Own product messaging positioning onboarding flows and lifecycle campaigns.
- Optimise performance marketing and automation across channels (Shopify Meta LinkedIn SEO).
- Define and track plugin-specific KPIs including CAC activation rate churn and LTV.
2. Legacy PlatformE Product & Company Marketing
- Support lead generation and brand positioning for PlatformEs enterprise SaaS.
- Collaborate with product and sales teams on campaign and content assets.
- Manage corporate communications thought leadership and digital presence
3. SWEAR London Brand Revival & Content
- Contribute to the relaunch and storytelling of SWEAR London across web social and PR.
- Align campaign tone and positioning with the brands custom made-to-order ethos.
- Assist with light performance and content marketing support for DTC campaigns.
What Youll Bring
- 3 years experience in B2B SaaS marketing (preferably in e-commerce or fashion tech).
- Proven ability to launch and grow apps/plugins ideally in the Shopify ecosystem.
- Deep understanding of hybrid marketing strategies (organic paid partnerships SEO).
- Strong grasp of marketing tools (GA4 Meta Google Ads HubSpot Apollo Webflow).
- Confident writing and positioning skillscomfortable crafting technical and brand messages.
- Strategic mindset with a bias for action experimentation and performance tracking.
- Fluent in English.
Nice to Have
- Shopify App Store marketing experience
- ABM or product-led growth experience
- Basic skills in web automation or scripting (e.g. Google Apps Script Python)
- Experience marketing both B2B software and DTC fashion products
If youre passionate about building impactful strategies and eager to learn and grow with us wed love to meet you!
We believe driven talent deserves:
Bulletproof healthcare insurance
Free Gym membership
Stock options plan
Hybrid working model (3 days at the office in Porto and 2 days remote)
Employment Type
Full Time
