Director Marketing
Director Marketing
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Job Description
About the Department of University Marketing
As part of The Office of University Advancement Marketing and Communications integrates expertise efforts and experience to help Mount Royal University meet its institutional goals. Marketing and Communications also collaborates with resources on and off campus to provide the best possible support to foster Mount Royals reputation and image as a premier Canadian undergraduate institution. This is accomplished by developing and implementing strategies to support the advancement of Mount Royals institutional priorities assisting with increasing the institutions profile and reputation and acting as an integral resource within the campus community. This team of creative professionals provides service excellence by focusing on partnership mutual goals adapting to evolving needs and telling Mount Royals story.
About the Role
At Mount Royal University marketing isnt only about promoting programs its about shaping perceptions driving conversations and inspiring connections. Were looking for a strategic and imaginative Director of Marketing to join our leadership team. Reporting to the Associate VicePresident of Marketing and Communications and working in collaboration with the Director of Communications you will be focused on amplifying the Universitys brand and enhancing its reputation.
Our brand promise Grow Beyond is more than a tagline its a bold declaration of who we are and where were headed. It reflects MRUs commitment to helping students expand their potential push past expectations and step confidently into their futures. This mindset extends beyond students empowering faculty who shape future leaders researchers who push the boundaries of knowledge and staff who create environments where our community thrives.
As the Director of Marketing youll lead a team of strategists designers and content creators responsible for shaping the Universitys visual identity developing innovative campaigns and driving marketing strategies that resonate locally nationally and internationally.
Responsibilities:
- Team Leadership 30: Guide mentor and inspire the Marketing team fostering innovation and a commitment to excellence while also providing collaborative support to the Communications team.
- Strategy Development 30: Collaborate to create and execute comprehensive marketing strategies aligned with institutional goals and measurable outcomes.
- Brand Management 20: Serve as a steward of the Mount Royal brand ensuring consistency and impact across all media and platforms.
- Campaign Management 20: Delegate and oversee the creation and of compelling marketing and advertising campaigns that uphold and enhance the Universitys brand.
What were looking for:
Leadership
You are an authentic leader who motivates people not just by direction but by inspiration and positive example. You know how to instinctively foster a collaborative creative environment encouraging your team to innovate explore new technologies and challenge traditional ideas while ensuring alignment with the Universitys core values and strategic objectives.
Creative thinking
Innovation is at your core. You have a proven ability to think outside conventional boundaries developing imaginative yet practical solutions to complex marketing challenges. You consistently deliver impactful campaigns that differentiate and position Mount Royal effectively in a competitive landscape creatively using resources to maximize outcomes and elevate our brand.
Organizational collaboration
You excel at building strong trustbased relationships across diverse stakeholder groups. You can navigate complex organizational structures with diplomacy influencing decisions through effective communication and strategic vision. You understand the power of collaboration and how collective effort drives sustainable institutional success.
Qualifications:
- Bachelors degree required; Masters degree in Marketing Business Communications or related field considered an asset.
- Minimum 10 years of progressive marketing and leadership experience.
- Demonstrated expertise in brand strategy campaign management creative direction and integrated marketing practices.
- Excellent analytical skills with the ability to identify measure adapt and enhance marketing initiatives based on clear key performance indicators.
- Proven ability to manage and inspire teams driving engagement and high performance.
- Detail oriented organized and selfmotivated
Salary: $109020.00 $129733.00
Closing Date: May 4 2025
A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: Last Name Requisition Number Document (ex. Smith 999999 ).
Required Experience:
Director
Employment Type
Full-Time
