Director Creative Marketing
Director Creative Marketing
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Job Description
Job description
Who We Are
Great Minds is a highgrowth missiondriven organization founded by educators in 2007. As a forprofit Public Benefit Corporation we believe all students deserve access to meaningful challenging contentand all teachers deserve tools that are intuitive effective and built for the realities of todays classrooms.
We develop highquality knowledgerich math science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.
We are committed to usability coherence and practical implementationsupporting teachers not just through curriculum but with professional learning purposeful technology and responsive service that enable strong adoption and impact.
What We Build
Our productsEureka Math and Eureka Math Wit & Wisdom PhD Science Geodes and the newly launched Arts & Letters ELAare trusted by thousands of schools and districts nationwide.
Eureka Math is the most widely used math curriculum in the U.S. and is focused on balancing conceptual understanding procedural fluency and application.
Wit & Wisdom and Arts & Letters ELA anchor our reading strategy with contentrich gradelevel instruction that integrates literature history and the arts grounded in the science of reading. Geodes complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.
PhD Science is a handson K5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.
These programs reflect a shared belief in high expectations joyful rigor and deep respect for educators and students.
Where Were Headed
Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected customerinformed experiences across the full educator journeyfrom curriculum to professional learning to platform and support.
Our longterm vision is to become a true partner in impactnot just delivering curriculum but supporting educators in achieving outcomes at scale.
Job Purpose
The Creative Director will oversee the vision for our enterprise brand from products to packaging to brand identity and external communications. Reporting to the VP Communications the Creative Director will be responsible for developing engaging brand interactions for our users prospects and employees that tell a story and elicit an emotional response. The successful candidate will work closely with the content design digital and marketing teams to deliver content that exceeds the expectations of our clients.
Responsibilities
Cultivate the look and feel of the enterprise Great Minds brand across the portfolio of products and multitude of customer touchpoints.
Inspire and lead integrated teams of designers copywriters and digital UX/UI designers across product development and communications.
Recruit build relationships and oversee the work of independent illustrators photographers writers and designers. Have a strong appreciation that illustrations videos and ancillary multimedia will play an important part in the Great Minds brand.
Set guidelines for the branding/placement of marks for Great Minds.
Improves quality results by studying evaluating and redesigning processes; recommending changes to art copy writing and production departments.
Develops top quality marketing materials and sales presentations to support the sales team.
Create brand platform ideas that are extendable and memorable for external marketing channels.
Manage creative consistencies across the enterprise and portfolio.
Bring new ideas and innovation to GM products. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Job requirements
Required Qualifications
15 years in direct creative design work.
Portfolio of previous work that displays an ability to turn an idea into a visual piece or video.
Must have experience in concepting and development of advertising/communications page design video and/or digital UX experience.
Must have experience managing internal and remote creative staff.
10 years experience in design branding and creative processes applied to environments print and digital media.
Preferred Qualifications
Experience in the education sector preferred.
Experience as an art director/ creative director for cross channel content desired.
Strong conceptual thinker and creative problem solver.
Ability to storyboard/sketch or translate ideas to designers and other stakeholders to spark further idea generation or refinement.
Resilience in accepting creative feedback and managing multiple inputs while being able to clearly articulate a well thought out point of view.
Extensive experience and proficiency with current graphic design software and tools practices and procedures including Adobe Creative Suite (Photoshop Illustrator Premiere Pro and InDesign) Keynote Microsoft PowerPoint and Microsoft Word HTML and others required to accomplish creation review and output for print and digital delivery.
Required Education
Bachelors degree in relative major or equivalent experience.
Status
Fulltime
Location
Remote
The expected base salary range for this position is $12200$135000 however the offered salary may be higher or lower than the above range dependent on numerous factors including but not limited to location work experience skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.
A cover letter and resume are required to be considered for this position.
New employees will be required to successfully complete a background check.
Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains or . If in the course of the application or hiring process with Great Minds you are contacted through another domain are requested to provide banking or other sensitive information or you note any other suspicious activity please contact
Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race religion color sex (including pregnancy sexual orientation and gender identity) national origin disability age genetic information or any other status protected under applicable federal state or local laws. Our policy reflects and affirms the organizations commitment to the principles of fair employment and the elimination of all discriminatory practices.
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Required Experience:
Director
Employment Type
Full-Time
