Lead of Digital Marketing Measurement and Data Science

About This Role

The lead of digital marketing measurement and data science is responsible for driving US business performance across digital marketing. The role will measure and analyze digital data (e.g. CRM streams paid media and website data) to assess promotional effectiveness support optimization efforts and make datadriven recommendations. The individual will partner closely with US Marketing US BIO and creative agencies to develop statistical and machine learning models. The scope of this role is patient and healthcare professional analytics in the Neuropsychiatry therapeutic area.

What Youll Do

• Collaborates with marketing product managers omnichannel (OCE) team members field excellence and agency partners to understand key business questions and marketing objectives
• Conduct patient journey analyses HCP segmentation marketing mix optimization from a Digital measurement lens
• Develop and implement datadriven solutions using advanced analytics and machine learning techniques predictive algorithms and AIpowered tools to assist in resource allocation and to streamline processes
• Lead the development of statistical and machine learning models to quantify the effect and interactions that affect patients and their healthcare journeys with a focus on digital media and channels
• Develop statistical modelbased Omnichannel marketing solutions based on rich and complicated healthcare data to optimize the delivery of messages and maximize the impact across different channels
• Develop attribution model solutions to optimize the delivery and timing of messages and maximize the impact across different channels
• Develop patient journey experience to understand how key symptoms led to diagnoses
• Provide recommendations to US brand managers on health care providers reached by the field email media and website by monitoring channel KPIs
• This work involves personally initiating and conducting analyses collaborating with the internal team to conduct analyses and directing partners in performing monthly quarterly and adhoc deliverables.
• Partner with thirdparty vendors/agencies to define measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs

Who You Are

Two quick sentences describing who the ideal candidate is. (Example: You love analytics and are passionate about using data to drive key business decisions. You love learning new technological skills and working through collaboration.

Qualifications :

Required Skills

• Bachelors degree required; Advanced technical degree preferred (e.g. math physics engineering finance or computer science)
• Minimum 7 years of experience working in an advanced analytics role
• Experience building models for media mix analysis
• Ability to translate technical information to nontechnical business partners
• Experience in model development validation and implementation
• Experience working with large datasets and ability to write SQL for data extraction and manipulation
• Proficiency in programming languages such as Python or R for data analysis and modeling
• Depth of experience with CRM analytics website analytics digital media analytics and digital media strategy required. Must be able to leverage digital data to inform and guide media and digital marketing strategy
• Efficient analytical problemsolving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
• Collaborate effectively with crossfunctional partners such as Insights & Analytics Field Excellence Omnichannel Excellence and Alliance Partners
• In addition to a strong record of analytic and quantitative work successful candidates will also have broadly applicable consulting skills: strong oral and written communication skills with both technical and nontechnical audiences; ability to synthesize information into a logically structured PowerPoint deliverable; close attention to detail with a qualityfocused mindset; aptitude for and enjoyment of working in teams
• Robust project management and crossfunctional coordination skills
• High intellectual curiosity that can proactively identify and lead analyses that yield actionable optimizations
• Driven highly selfmotivated confident highenergy bright and creative individual with the desire and ability to own a highprofile part of the business

Preferred Skills:

• Biotech/pharma experience preferred

Additional Information :

The base salary range for this position is $139000 $186000. Base salary offered is determined though an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.  Regular employees are eligible to receive both short term and longterm incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.   

In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social wellbeing; including but not limited to:  

• Medical Dental Vision & Life insurances 
• Fitness & Wellness programs including a fitness reimbursement   
• Short and LongTerm Disability insurance  
• A minimum of 15 days of paid vacation and an additional endofyear shutdown time off (Dec 26Dec 31 
• Up to 12 company paid holidays 3 days off for Personal Significance 
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit 
• 401(k) program participation with company matched contributions 
• Employee stock purchase plan   
• Tuition reimbursement of up to $10000 per calendar year   
• Employee Resource Groups participation   

Why Biogen

We are a global team with a commitment to excellence and a pioneering spirit. As a midsized biotechnology company we provide the stability and resources of a wellestablished business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver lifechanging medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an EVerify Employer in the United States.