Director of Graduate Admissions and Marketing
Director of Graduate Admissions and Marketing
Posted on :
24-05-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
24-05-2025
Job Description
Chief Admissions Recruitment and Marketing Officer for High Point Universitys Norcross Graduate School.
QUALIFICATIONS:
Education
- Bachelors degree required; Masters degree preferred
Experience and Training
- Minimum 6 years experience in Enrollment Management; preferably with Graduate and Professional Programs
- Minimum 4 years experience managing leading and developing professional staff
- Demonstrated experience in building and motivating a service-oriented recruitment organization.
- Experience working with a CRM (Slate is preferred).
Knowledge Skills Ability:
- Results Oriented Track record of meeting or exceeding clearly defined goals with superior data informed performance metrics. Excellent negotiation skills. Demonstrated expertise in strategic idea implementation with an entrepreneurial spirit while effectively managing $1.5million budget.
- Leadership and Vision Strong track record of leadership and professional development of a team along with a clear ability to work collaboratively with faculty staff and students. Create articulate and implement a shared vision of graduate recruitment and admission efforts.
- Management Skills -- A record of progressively responsible management experience including personnel management and budgeting; the ability to lead and motivate a recruitment team to achieve shared success. Ability to maintain confidentiality of information.
- Interpersonal Demonstrated ability to develop professional connections with prospective students team members partners local businesses faculty and program leadership. Brings a collaborative service oriented problem-solving approach to working with others.
- Institutional Leadership -- Ability to work effectively with department and university leaders in defining and supporting HPUs mission priorities and policies. Ability to balance complex processes and systems simultaneously.
- Communication & Marketing Effective and influential written and verbal communication skills. Comfortable speaking with prospective students parents advisors faculty staff alumni individually or in group settings. Experience with email text and digital marketing strategies using an industry leading CRM along with familiarity with SEO and SEM. General proficiency in Microsoft Office suite Slate or comparable CRM and other relevant modern technology
- Travel Ability to set and manage travel strategy for team. Frequent travel as needed to recruit at graduate fairs events clubs businesses and meetings with prospective students and advisors as appropriate for program recruitment. Ability to drive and fly regularly. Make travel arrangements and schedule within the travel budget.
ESSENTIAL FUNCTIONS:
- Develops and leads the marketing promotion and recruitment planning process. Set annual marketing and communications strategies with a multi-channel approach.
- Manages and implements recruitment and admissions processes for all graduate and professional school programs.
- Meets or exceeds graduate admissions goals and enrollment targets.
- Administers University approved admissions policies and procedures.
- Represents High Point University at graduate admissions events including university events graduate fairs interview days club visits etc.
- Guides the recruitment team members in developing annual comprehensive plans and recruitment strategies based on research (historical statistics and future predictions) market trends university development and demographic information provided by the office and/or third-party vendors. These plans should target traditional student channels as well as external audiences including businesses and undergraduate advisors including identification of targets recruitment communication effective presentations and reporting.
- Leads the recruitment and marketing teams in the development and execution of strategic recruitment communication and plans for each program. This includes setting clear expectations scheduling training assigning work and ensuring completion of assigned responsibilities to meet or exceed recruitment and enrollment goals; makes recommendations for hiring and firing
- Conducts on-going strategic analysis of market trends competitors and key factors shaping graduate program markets and their inquiry and applicant pools.
- Strengthens connections to undergraduate academic departments and advising offices at HPU and other universities to identify prospective students for graduate programs.
- Utilizes effective strategies and analytics to attract outstanding students to HPU graduate and professional programs.
- Develops sand provides enrollment reports analysis and projections to inform team and university leadership
- Collaborates with other University departments and offices as necessary.
- Fills in for Senior Vice President for Enrollment as needed on and off campus
- Coordinates with the Vice President for Undergraduate Admissions to assess and refine opportunities for collaboration.
- Collectively evaluate the efforts execution and results of Norcross Graduate School programs.
- Works with key university partners assisting individuals and departments in maximizing their effectiveness in application requirements as well as enrollment efforts and opportunities.
- Represents the University at professional regional and national meetings and conferences.
- Serves on University committees and work with other University departments to establish and work to achieve University goals.
- Offers and guides leadership development opportunities for the entire Graduate Admissions team through motivation counseling annual professional development and general university knowledge education.
- Guides all staff in development of their presentation and interview skills
- Makes travel arrangements and manages travel schedule as needed to visit target schools programs and companies within travel budget.
- Maintains in-depth up-to-date knowledge of the Universitys academic and extracurricular programs
- Develops and maintains expertise to conduct persuasive campus tours; ensure team ability to do the same
- Maintains a positive work atmosphere by acting and communicating effectively with students students parents faculty co-workers and managers
- Other duties as assigned
ACCOUNTABILITY:
- Ensures the development and achievement of HPUs graduate enrollment objectives
- Facilitates effective and efficient review of all applications for admission
- Facilitates professional growth for all members of the Graduate Admissions recruitment team
- Facilitates annual marketing and communications strategy for graduate and professional programs
For more information about this position please contact Dr. Kerr C. Ramsay III Senior Vice President for Enrollment at
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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