Associate Director Enrollment Marketing
Associate Director Enrollment Marketing
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1 Vacancy
Job Description
The University of Wyoming is delighted to receive your interest in our vacant position! We strive to connect with qualified and uniquely talented individuals to join our campus community. We would love to hear how your experiences translate to this position the Universitys Mission Vison and Values and encourage you to submit an application today!
JOB TITLE:
ASSOCIATE DIRECTOR ENROLLMENT MARKETING
JOB PURPOSE:
Strategize develop and implement marketing and communication plans annually that support university undergraduate and graduate recruitment along with overall university branding goals. Principal collaborator and project manager with various teams supporting undergraduate graduate and transfer recruiting across the university. Produce strategies and tactical plans that serve student needs and support university goals. Responsibilities include coordinating daily undergraduate and graduate admissions and recruitment teams and Institutional Marketing developing new strategies for student recruitment and assisting in the development of overall marketing and advertising campaigns.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Collaborate with various teams to produce and implement annual undergraduate and graduate communication/marketing strategies.
- Help develop and manage annual marketing plans and special initiative plans for key partners across the university. Develop and nurture working relationships with other recruitment wings across the university that align with the universitys overall enrollment strategies.
- Continuously evaluate enrollment trends and data provide analysis and insights that help drive enrollment marketing concepts and execute strategies to help improve overall student enrollment.
- Develop content and creative briefs for new print materials emails digital advertising video/photo needs and other tactics to help launch and maintain the annual marketing plan.
- Maintain active communication with partners across campus through regular project checkins or strategic meetings.
- Actively participate in Institutional Marketings Leadership Team providing insights analysis support and strategy.
- Project manage annual communication plan for key partners including of advertising print email and digital marketing tactics.
- Build partnership and collaborate with print and materials vendor(s) to gain quotes transition of final print files and final signoff.
- Utilize and monitor allotted budgets responsibly for partners throughout design concepts attaining estimates from vendors and having estimates approved by university partners.
- Work cohesively with the extended Institutional Marketing team to initiate recruiting materials needed to execute annual marketing plans.
- Collaborate with the creative services team to initiate recruiting materials maintain proofing to various internal parties including print pieces and multimedia (video & photo needs.
- Work closely with the digital marketing team to strategize and develop concepts & of digital marketing materials including digital advertising plans social media and website improvements to help recruit students to UW.
- Project manage tasks monitor deadlines collaborate with other team members and initiate upcoming enrollment initiatives within Asana the teams primary project management software.
- Serve as the primary owner of the automated email journeys in Salesforce Marketing Cloud system continuously evaluating and optimizing content to align with our brand messaging.
- Interpret departmental needs and directions assess capacity and plan develop and implement appropriate marketing strategies.
- Manage a staff whose primary goals and tasks surround enrollment marketing strategy and .
SUPPLEMENTAL FUNCTIONS:
- Write or coordinate content writing for enrollment tactics as needed.
- Assist with recruitmentfocused landing web pages and campaigns.
- Supervise and train staff including organizing prioritizing and scheduling work assignments if needed.
- Establish and maintain business continuity documentation/records.
COMPETENCIES:
- Independence
- Initiate
- Negotiation
- Visionary Leadership
- Strategic Planning
- Technical/Professional Knowledge
REMOTE WORK ELIGIBILITY:
This position provides vital support to campus customers and requires the successful candidate be available to work on campus.
MINIMUM QUALIFICATIONS:
Education: Bachelors degree in Marketing Communications Art or a related field.
Experience: 5 years workrelated experience in enrollment marketing.
Valid drivers license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy.
DESIRED QUALIFICATIONS:
- Higher education experience in enrollment management and admission recruitment strategy and tactics including marketing principles practices concepts methodology and techniques.
- Proven ability to lead strategy development planning and implementation.
- Proven ability to make proactive recommendations and decisions based upon available data.
- Expertise in working in Salesforce Marketing Cloud or comparable marketing CRM.
- Skilled in effective communication both orally and in writing as well as running meetings both in person and remote.
- Critical thinking skills highly adaptive and organized.
- Experience supervising staff and participating in seniorlevel discussions and planning.
REQUIRED MATERIALS:
Complete the online application and upload the following for a complete application: cover letter resume or C.V. and contact information for four workrelated references.
HIRING STATEMENT:
UW is an Affirmative Action/Equal Opportunity Educator and Employer (UW Reg 41. The University does not discriminate in employment or personnel practices on the basis of race gender religion color national origin disability age protected veteran status sexual orientation gender identity genetic information creed ancestry political belief pregnancy or any other protected category or participation in any protected activity. In compliance with the ADA Amendments Act (ADAAA) if you have a disability and would like to request an accommodation to apply for a position please callor email
ABOUT LARAMIE:
The University of Wyoming is located in Laramie a town of 30000 in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its university helping to make it a leader in academics research and outreach. The university has stateoftheart facilities in many areas and the community provides the advantages of a major university.
Located in a high mountain valley near the Colorado border Laramie offers both outstanding recreational opportunities and close proximity to Colorados Front Range a bustling group of metropolitan cities including Denver Boulder and Fort Collins. This beautiful mountain landscape offers outdoor enjoyment in all seasons with over 300 days of sunshine annually. For more information about the region please visithttp://visitlaramie/
Required Experience:
Director
Employment Type
Full-Time
