Senior Marketing Manager
Senior Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Position Summary:The Senior Marketing Manager will play a pivotal role in advancing the business by overseeing the creation and of marketing strategies. This position involves the development of core product messaging sales enablement market intelligence and customer insights all in support of driving strategic market sales goals. The Senior Marketing Manager will be responsible for identifying key market trends customer needs and opportunities and translating these insights into gotomarket strategies that can be executed by crossfunctional teams including sales marketing and design. This role requires a strategic thinker with excellent communication skills a strong understanding of market dynamics and the ability to quickly apply new insights to messaging and content development. Additionally the Senior Marketing Manager will play a key role in developing sales enablement materials and supporting the overall success of marketing campaigns.
Responsibilities
- Identify customer needs market trends and key personas to develop differentiated positioning and messaging.
- Collaborate with sales and development teams to translate product features into customerfocused messaging.
- Develop clear and compelling product feature narratives with a focus on customer benefits.
- Create highimpact customerfacing materials such as solution sheets infographics emails social posts knowledge articles ebooks and case studies.
- Plan execute and optimize marketing campaigns to maximize market penetration and sales impact.
- Analyze campaign data to inform adjustments and optimize lead generation efforts.
- Conduct market and customer research to stay informed on industry trends and uncover new opportunities.
- Ensure effective communication and collaboration between sales and marketing teams tracking accountability and ensuring successful of initiatives.
- Set clear measurable goals track performance and conduct postcampaign analyses to drive continuous improvement.
- Act as a project manager to oversee key initiatives working with creative teams leadership and external resources.
- Bachelors degree in Marketing Advertising or a related field.
- 5 years of relevant experience preferred.
- Strong understanding of how to translate market buyers pain points into effective solutions.
- Proven experience in marketing or advertising with a focus on gotomarket messaging planning and .
- Expertise in digital marketing including SEO SEM social media email campaigns and analytics tools.
- Experience working collaboratively with crossfunctional teams including sales design and development.
- Demonstrated success in gotomarket messaging and content creation.
- Detailoriented with a keen eye for design and effective messaging.
- Excellent project management skills with the ability to juggle multiple projects and meet deadlines.
- Experience managing industry events as necessary.
- Ability to adapt and support other departmental needs as the business requires.
Required Experience:
Manager
Employment Type
Full-Time
