Senior Marketing Manager - TEUS - Marketing

Griffith Foods is a global manufacturer of food products. We provide a wide range of taste and texture components for food industry customers throughout the world. Our products include seasoning blends dry mixes coating systems dough blends crumbs flavors sauces and food bases that are used in an extensive variety of application from snack foods and processed meat and poultry to ready meals. Our customers include food processors restaurant operators and grocery retailers. While our name may not be familiar to consumers our products are key components of foods offered by many of the worlds bestknown companies.

The Terova Marketing Manageris an accomplished manager responsible for creating and implementing brand and portfolio management strategies that enhance brand performance. The ideal candidate would have experience managing product portfolios with demonstrated ability to position the brand and its portfolio in a differentiated and engaging manner. This role combines strategic planning and portfolio management withhandson brand development and communications across multiple marketing channels to ensure the brands purpose aspirations and products areeffectively marketed to target business audiences and propel sales growth.

This role requires a creative and strategic thinker with a strong understanding of marketing principles and a proven track record of growing ingredient brands in the food industry who can effectively partner with internal teams and external partners to deliver results. The ideal candidate will have a passion for sustainability innovation and the ability to work effectively in a fastpaced dynamic environment.

Key Responsibilities:

• Portfolio Management

• This position has the responsibility of developing the Terova portfolio strategy based on Terovas long term plan designed to drive accelerated growth and profitability in its core areas of focus including Spices & Herbs Specialty Extracts Sustainable and Innovative Functional and Nutritional Ingredients.
• Responsible for developing a strategic portfolio management plan based on business analytics insight analysis and business dynamics.
• Must be able to demonstrate strong command of our Marketing competencies with an emphasis on: Analytics Insights Strategy Development and innovation & portfolio management

• This position must have the capability to assess market consumer and customer needs and competitor capabilities to identify gaps and differentiation opportunities and develop value proposition to enable our 2030 Aspirations
• Provides strategic view and guidance to the business to define Where to PlayandHow to Wininitiatives based on trends insights and information.
• Analyze Terovas portfolio performance and recommend growth opportunities to drive financial and nonfinancial impact.
• Conduct market research to identify trends customer insights and competitive dynamics.

• Brand Engagement & Communications
  • Develop and execute comprehensive brand marketing strategies aligned with Terovas business goals.
  • Works with the leadership team to develop the programs and the content to communicate Terovas strategy capabilities platform global sustainability initiatives and product/segmentspecific developments for internal and external audiences internationally.
  • Maintain and enhance the brands visual identity and messaging across all marketing channels.
  • Plan and manage multichannel marketing campaigns (including digital print and events) to promote Terovas products/capabilities both internally and externally.
  • Monitor and analyze campaign performance using insights to optimize future marketing efforts.
  • Oversee the development of highquality marketing content such as whitepapers case studies webinars blogs and social media posts.
  • Manage relationships with external content creators designers and agencies.
  • Plan and execute participation in industry events trade shows and conferences to enhance brand visibility.
  • Identify and manage sponsorship opportunities to increase brand exposure.

• Collaboration and Relationship Building:
  • Work closely with business development teams to support lead generation and conversion efforts:
    • Develops comprehensive briefs and marketing plans for Business Development/Segment Leads to enhance brand recognition and differentiation.
    • Plays a handson role in content creation and presentations for crossfunctional team needs and in organizing/executing events field visits and product demonstrations.
  • Build and maintain strong relationships with key stakeholders including customers partners and industry influencers.
  • Foster collaboration with internal (incl Griffith Foods teams worldwide) to ensure cohesive and effective marketing regarding Terovas programs products and sustainability initiatives.

Qualifications:

• Minimum of 5 years of B2B marketing experience including 3 years in growth or product marketing with a strong focus on building brand awareness and generating qualified leads.
• B.A. or B.S. preferably with a concentration in Food Science or Marketing
• Brand marketing experience ata Food/Nutrition/Supplement company preferred
• Proven track record inbrand strategy development and
• Strong analytical skills and ability to interpret and effectively present insights and recommendations market data and portfolio performance indicators
• Expertise with MS Excel Power BI Powerpoint for data Canva Photoshop and other digital editing and presentation tools for content. Demonstrated experience with all types of social media (e.g. LinkedIn Facebook YouTube Twitter Instagram etc..
• Ability to collaborate with customers technical subject matter experts executive leadership crossfunctional and multilocational colleagues and creative partners.

Benefits:

** Benefits for this role include Medical Rx Dental Vision Flexible Spending & Health Savings Accounts EAP Health Advocacy Financial Planning Parental Leave Care Adoption & Surrogacy Assistance Education Assistance/Tuition Reimbursement Safety Reimbursement Lifestyle Spending Account Group Life & AD&D Voluntary Life Insurance Short Term & Long Term Disability 401(k) Plan with Company Match ESOP PTO Holidays & Leaves Accident Insurance Critical Illness Insurance Hospital Indemnity Home & Auto Insurance Pet Insurance Identity Theft Protection Long Term Care Life Insurance & Legal Assistance. There is also a potential for a discretionary bonus this bonus is based on personal & company performance and is not a guaranteed bonus plan. **