Director Marketing Retail Customer Acquisition fmx
Director Marketing Retail Customer Acquisition fmx
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Job Description
At AUTO1 Group we are revolutionizing the way people buy and sell cars across Europe. As the driving force behind Autohero our European retail brand we provide car buyers with a seamless secure and convenient purchase journey. With operations in eight markets (Germany France Spain Italy Netherlands Belgium Sweden and Austria) and tens of thousands of cars sold in 2024 we are poised for strong growth.
As the Director Customer Acquisition Retail (f/m/x) you will lead plan and grow all customer acquisition activities for Autohero across Europe. You will oversee a team of talented professionals driving performance across key online and offline channels including Paid & Organic Search YouTube TV Radio and many more channels. This is a handson leadership role where you will combine strategic vision with operational excellence to deliver measurable business results.
Join our diverse HQ Marketing team in Berlin and play a pivotal role in shaping the future of mobility!
Define and execute a comprehensive paid and organic customer acquisition strategy to drive growth and profitability across all markets ensuring every marketing investment delivers measurable ROI
Leverage advanced analytics and statistical methodologies to optimize campaigns uncover new opportunities and identify growth potential across all channels
Collaborate closely with Customer Journey Product Development and other teams to align acquisition strategies with broader business goals ensuring seamless integration and
Stay ahead of market trends competitive dynamics and customer behavior to inform and refine marketing strategies
Build and develop a highperforming team by fostering a collaborative and resultsoriented culture mentoring team members and enabling them to grow into future leaders
Explore and scale emerging channels such as influencer marketing and referral programs while maintaining a focus on performance and business impact
Proven expertise in leading customer acquisition initiatives across both online (e.g. SEM social media SEO) and offline (e.g. TV radio) channels with a focus on measurable business outcomes
Strong datadriven decisionmaking skills with the ability to analyze complex datasets and translate insights into actionable strategies
Creative and innovative thinker skilled in testing new ideas uncovering opportunities and driving continuous improvement
Demonstrated leadership experience in managing and developing highperforming teams fostering collaboration accountability and professional growth
Excellent communication and problemsolving skills with the ability to align strategies and build strong relationships across teams
Adaptable and resultsoriented thriving in dynamic fastpaced environments while maintaining a focus on and business goals
Familiarity with the automotive market is a plus but a strong understanding of market dynamics customer behavior and competitive landscapes is essential
We offer you an attractive compensation package including equity as well as an unlimited contract with 30 days of vacation
We invest in your personal and professional growth with a dedicated education budget for online courses conferences and trainings
More than 90 different nationalities make up for a truly international and diverse working environment
Stay Mindful! We believe that mental wellbeing is crucial for your personal and professional success. Release tension with free access to Headspace!
We offer discounts on wellknown brands like Flaconi Bosch Apple and Sky as well as special offers on used cars for you your family and your friends
Lifework balance is part of our culture enjoy flexible working hours and remote options up to 5 days a week
Join us building the best way to buy and sell cars!
Contact
Joanna Sinicka
At AUTO1 Group we live an open culture believe in direct communication and value diversity. We welcome every applicant; regardless of gender ethnic origin religion age sexual identity disability or any other nonmerit factor.
#LIA1
Employment Type
Full Time
