MARKETING COMMUNICATIONS SPECIALIST Graduate Enrollment
MARKETING COMMUNICATIONS SPECIALIST Graduate Enrollment
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Job Description
Boston University seeks a strategic and collaborative Marketing & Communications Specialist to support enrollment marketing efforts for its masters and professional programs with a primary focus on leveraging the Slate CRM to optimize communications and engagement with prospective students. This role will play a key part in the universitys adoption and implementation of Slate as a universitywide graduate enrollment CRM. The Specialist will serve as a resource for the strategic use of Slate to optimize marketing and communication efforts driving its adoption across teams and ensuring its effective deployment as a tool for engagement. This role focuses on developing and executing marketing and communication strategies that attract and engage prospective students leveraging a deep understanding of enrollment marketing trends and best practices. The Specialist will plan create and manage a variety of content including email campaigns website updates and other digital assets designed to support enrollment goals. Working closely with BUs school and collegebased enrollment and marketing teams the individual will ensure consistency creativity effectiveness and strategic connection to the universitys brand across all communications.
The ideal candidate will also possess expertise in strategic communication planning content creation and digital marketing practices to drive recruitment and engagement throughout the prospective student journey.
Essential Functions
Slate CRM Management 30
- Serve as a primary user and communication expert for the Universitys single instance of Slate CRM for graduate enrollment communications for its 250 masters and professional programs.
- Build test and deploy email campaigns workflows and event communications in Slate.
- Monitor and optimize communications for effectiveness ensuring alignment with broader marketing and enrollment goals.
- Partner with school and collegebased enrollment teams to ensure effective setup and use of Slate for communication with prospective students.
- Ensure current expertise in Slate technology and capabilities actively applying the latest insights to enhance strategy approach and .
Content Creation 30
- Create compelling content for various communication channels including emails landing pages and other recruitment materials. Create compelling audiencespecific content for emails websites and other platforms to engage prospective students throughout the enrollment funnel.
- Develop visuals or collaborate with design teams to support communication initiatives.
- Ensure all content aligns with BUs brand voice and messaging guidelines.
Recruitment Communication Planning 20
- Develop and implement segmented communication strategies tailored to different stages of the recruitment cycle.
- Plan messaging for targeted audiences and optimize touchpoints to drive engagement and conversion.
- Collaborate with school and college teams to develop and refine strategies that support enrollment goals for masters and professional programs.
- Collaborate with and guide school and collegebased enrollment teams to ensure messaging aligns with their specific needs recruitment goals and prospective student journey.
Integration with Overall Graduate Enrollment Marketing Strategy 20
- Leverage digital marketing best practices including Search Engine Optimization (SEO) to optimize communication effectiveness beyond Slate while ensuring that communication activities within Slate are aligned with broader marketing communication and outreach strategies for graduate enrollment including the Graduate Education Website.
- Provide insights and recommendations to ensure cohesive messaging across all platforms and channels for school/college enrollment marketing and communication efforts.
Minimum Qualifications
- Bachelors degree in marketing communications or a related field.
- 35 years of experience in marketing communications or CRM management; experience in graduate or higher education enrollment marketing preferred.
- Handson experience with Slate or similar CRM platforms is preferred particularly with Slate Deliver enrollment marketing tools and campaign automation.
- Exceptional writing editing and content creation skills with a proven ability to develop content tailored for different audience segments and platforms.
- Strong understanding of strategic communication planning and audience segmentation.
- Strong project management and organizational abilities with ability to manage multiple projects and priorities in a fastpaced environment.
- Strong collaboration and interpersonal skills with demonstrated ability to work effectively in a crossfunctional multistakeholder environment.
- Knowledge of analytics and performance metrics to inform strategy and improve outcomes.
- Uptodate knowledge of digital marketing practices trends and tools including email marketing SEO and data analytics with a focus on driving measurable results.
- Flexible selfstarter with a proven ability to take initiative and bring creativity enthusiasm and innovative ideas to a team environment.
- Ability to maintain a healthy work/life balance including a sense of humor.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color natural or protective hairstyle religion sex age national origin physical or mental disability sexual orientation gender identity genetic information military service pregnancy or pregnancyrelated condition or because of marital parental or veteran status. We are a VEVRAA Federal Contractor.
Required Skills
Cover letter and resume required
Required Experience:
Unclear Seniority
Employment Type
Full-Time
