Account-based Marketing Specialist
Account-based Marketing Specialist
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Job Description
We are looking for an Account-based Marketing Specialist to develop implement track and optimise our account-based marketing campaigns across email and digital channels. Promoting an exciting suite of B2B SaaS solutions to the telecoms market you will drive Account-based Marketing programmes and new lead generation providing the crucial bridge between marketing and sales.
This is a hybrid role (2 days onsite in London) sponsorship is not offered
Role and Responsibilities
- Design and deliver Account-based Marketing (ABM) programmes
- Collaborate with Sales team to agree and prioritise target accounts
- Identify key stakeholders and account pain points to create personalised content and dedicated landing pages
- Plan and execute ABM campaigns including email sequences social media paid ads and retargeting
- Measure and report performance of ABM campaigns including account engagement scoring and pipeline generated
- Identify trends and insights and optimise spend and performance based on the insights
- Collaborate with internal teams and 3rd party suppliers to create and curate content landing pages and optimise user experience
Essential Experience
- 3-5 years of experience in B2B software marketing
- Minimum 1-2 years delivering Account-based Marketing (ABM) programmes
- Demonstrable experience managing marketing databases email and social media campaigns
- Highly creative with experience in identifying target audiences and pain points and devising digital campaigns that engage inform and motivate
- Experience with A/B testing and campaign optimisation
- Hands-on experience of using CRM systems (e.g. Salesforce)
- Experience working with email marketing platforms (e.g. Dotdigital MailChimp)
- Proficient using Microsoft Office products (Word Excel PowerPoint etc)
Essential Competencies
- Excellent verbal and written communication skills in English
- Strong analytical skills and data-driven thinking
- Attention to detail
- Well organised and self-motivated
- Thrive on ownership and responsibility
Education
- Educated to degree level (or equivalent) Minimum of 2:1 in Marketing or a related field
Desirable
- Experience working with specialist ABM platforms (e.g. 6sense Demandbase)
- Experience working with Marketing Automation and Conversational Marketing tools
- Experience working with website content management systems (CMS)
- Knowledge of website analytics tools (e.g. Google Analytics
- Additional Language
Employment Type
Full Time
