Shopbop Customer Insights Manager Shopbop

Shopbop is looking for a Customer Insights Manager to support and contribute to the customer analytics and insights efforts at Shopbop. This role is critical to the improvement of insights and analysis of Customer data at Shopbop. You will work closely with the CRM team to develop the analytics roadmap and direction for customer related projects to deliver selfservice solutions insights and models to advance our insights offerings. You will be a key member of the insights team and play a vital role in driving customer loyalty by analyzing insights and partnering closely with marketing stakeholders and leadership. Your work will also improve the quality of data and insights at Shopbop understanding endtoend customer journey to help increase business and effectiveness against key strategic goals. The ideal candidate must be willing to effectively contribute to analytics solutions prioritize across multiple stakeholders and projects and be ready to jump into a fastpaced dynamic and fun environment.

Key job responsibilities
Monitor the health of customer database and efficiency of budget allocation making sure we are attracting engaging and developing the right customer
You will build and track monthly quarterly and annual customer forecast/budget model
Identify customer lifecycle journeys that inform marketing strategies; you will work closely with marketing partners to inform channel strategies that help us to acquire retain and engage the customers
Work as the internal analytics consultant for marketing teams and collaborate on longterm strategy together; you will work with our marketing partners to identify high value actions and reinforce them throughout the customer journey.
Define and deliver reporting and visualization that supports the analytical needs of internal business leaders
Drive selfservice solutions for senior business stakeholders informing emerging customer trends
Use analytical insights to help increase business and team effectiveness against key strategic goals
Concept and execute our customer segmentation strategy; you will identify key segments that differentiate customers based on shopping behaviors preferences and motivations and present customer insights
Experience with customer feedback and research tools including Qualtrics survey platforms
Build a thorough understanding of the retail and ecommerce industry customer loyalty and key internal partners across Prime and Amazon Fashion businesses.
Educate and evangelize across internal teams on analytics insights and measurement by writing whitepapers and knowledge documentation and delivering learning sessions.
You are comfortable with ambiguous questions and creating a businessoriented plan to answer them
Manage regular reporting to monitor customer behavior and support adhoc data requests.
Work with our analytical partners to ingest new customer data


57 years in customer insights marketing research or strategic management consulting
Strong communicator with excellent verbal and written presentation skills
Experience with analytical and CRM database tools
Strong interpersonal partnership and management skills
Experience with data visualization using Tableau Quicksight or similar tools
Experience in Statistical Analysis packages such as R or Python
Experience using SQL to pull data from a database or data warehouse and scripting experience (Python) to process data for modeling
Experience mentoring team members on best practices

Experience working directly with business stakeholders to translate between data and business needs
Experience managing analyzing and communicating results to senior leadership

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.