Senior Digital Marketing Analyst

At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner. Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs nonprofits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilitiesand were just getting started!

Constant Contacts Digital Marketing Analytics team is expanding and looking to drive CTCTs next phase of growth through data utilization impactful analysis and collaboration with our teams throughout the marketing and sales organization. An ideal candidate for the Sr. Analyst Digital Marketing role must have an analytical and technical mindset and have exceptional teamwork skills as they will be working closely with our Digital Marketing team on channel and website performance data analysis and collaborative strategy insights. Reporting to the Director Digital Marketing Analytics youll be immersed in marketing measurement analysis and insights generation.

*This is a flexible hybrid role working once or twice a week from our Waltham MA office.

What youll do:

• Analyze data to generate optimization insights for the marketing funnel by tracking lead generation conversion rates and campaign ROI to maximize demand generation impact
• Monitor and provide campaign optimization opportunities for paid media performance including SEM paid social and display ensuring budget efficiency and maximizing ROAS.
• Provide insights into organic search/owned/earned performance trends to enhance demand generation strategy
• Support the measurement of all aspects of digital marketing inclusive of ad platforms web and landing pages testing (ad platform and website) CRO etc.
• Analyze data to generate insights that enable channel strategy leads and site experience managers to respond to platform market and product changes to adjust strategy quickly
• Ensure marketing data accuracy through the proper tracking and tagging framework implementations
• Coordinate report builds/updates with our centralized BI team that will allow the Digital Marketing team to rapidly identify trends and improve efficiency
• Extract data from a data warehouse using SQL and partner with our Data and Analytics team on more complex data projects (including MTA MMM ELTV incrementality etc.
• Learn and grow your analytics skills as Constant Contact continues to drive the future of marketing platforms for small and medium businesses

Who you are:

• 3 years of experience in data analysis or a similar role preferably in the technology marketing or SaaS industry
• Prior experience managing digital marketing campaigns/channels with a strong understanding of digital marketing tactics a must
• Agency or inhouse marketing analysis experience is required
• A passion for great work with the vision instincts and tenacity to make analytics happen
• Analytical and technical mindset with strong organizational problemsolving and decisionmaking skills
• Experience with Google Marketing Platforms (GA4/GA360 CM360 etc). Non360 experience also acceptable
• Development of tagging/tracking for multitouch attribution (UTM codes custom tracking parameters)
• Experience with marketing technology platforms (tag management and CDPs)
• Experience writing SQL to pull data from warehouses (BigQuery Snowflake etc.
• Comfortable working both independently and collaboratively with marketing campaign owners and stakeholders and website teams
• Bachelors degree (preferably in a quantitative field such as business math statistics marketing or computer science)

#LIHK1 #LIHybrid

Why Youll Love Us:

• We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses nonprofit organizations and community groups.
• Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and wellbeing of you and your family

At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate inperson participate in live trainings and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race color religion sex gender gender identity national origin citizenship age disability sexual orientation genetic information veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions please contact .

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 601.35(c)

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters staffing firms search agencies or any feebased referrals. Any unsolicited resumes sent to directly to Constant Contact in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.