Senior Brand Manager - OTC Healthcare B2B Scale Up
Senior Brand Manager - OTC Healthcare B2B Scale Up
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Job Description
The Senior Brand Manager will utilise their strategic mindset and a strong background in product marketing to create and implement marketing strategies to promote Montus brands and products. They will lead the brand marketing efforts and work closely with crossfunctional teams to drive growth of our brand portfolio ensure brand consistency and successfully manage campaigns.
Strategic Planning:
- Leading the development implementation and of commercial and product marketing strategies and plans to achieve brand growth objectives e.g. market analysis positioning segmentation forecasting product launches pricing strategies development of demand generation campaigns and marketing materials.
- Identify growth opportunities for Montus product portfolio.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimise accordingly
- Develop and implement product launch strategies
Brand Identity Development:
- Work with cross functionally to develop new brands including visual identity brand messaging style guides and packaging
- Define and communicate our brands unique value proposition.
- Develop and implement strategies to ensure effective product positioning of existing and new products
- Crafting clear and compelling brand messaging and unique value proposition to ensure competitiveness in market
- Lead the development of visual narratives that tell the brands story and engage audiences across different touchpoints.
Campaign Management:
- Develop and endtoend of integrated marketing campaigns across digital social media print and events targeting a clinical audience.
- Monitor sales results and modify product focus/promotional plans accordingly.
- Create and be accountable for a campaign calendar ensuring timely and successful .
- Stay abreast of industry trends to identify new opportunities.
Marketing Collateral Creation:
- Develop marketing collateral briefs for the creative and content teams such as eDMs brochures flyers banners presentations and digital assets.
- Oversee content creation and distribution ensuring alignment with brand messaging and target audience.
- Ensure brand consistency is maintained across all communications and collateral.
- Oversee our product information on websites (internal and external).
Project Management:
- Coordinate and collaborate with internal teams to ensure seamless project .
- Monitor project timelines resources and budgets to ensure ontime and onbudget delivery.
- Identify and address any potential roadblocks or challenges throughout the project lifecycle.
- Manage project stakeholders ensuring they are well informed of project status and updates.
DataDriven Decision Making and Reporting:
- Analyse market data consumer insights and competitive intelligence to make datadriven decisions.
- Adjust brand strategies based on performance metrics and market dynamics.
- Leverage data analytics to understand the drivers of success and areas for improvement.
- Utilise key performance indicators (KPIs) to measure and report on the effectiveness of marketing initiatives.
- Gather feedback from customers/sales teams to inform marketing strategies.
Qualifications :
You love the opportunity to innovate have impact and take the urgency and ambiguity in your stride that often come with working for a company on a mission to drive change and to scale at a pace.
In addition to these foundations you will have:
- Bachelors degree in Marketing Business or a related field.
- Minimum of 8 years experience as a product/brand manager within OTC Healthcare
- An effective leader who role models ownership to drive the team deliver abovemarket performance.
- Proven experience with Category Management
- Proven experience marketing to HCPs (Health Care Professionals)
- Proven experience innovating within either a fast paced start up/scale up or creative agency
- Proven experience developing strategic marketing plans that generated growth
- Proven expertise in crafting new brand identities encompassing messaging and packaging development.
- Experience developing and executing product launch strategies and campaigns
- Highly skilled in analysing and interpreting data to drive informed decisionmaking.
- Strong understanding of branding and marketing principles.
- Strong understanding of a clinical audience and ensure campaigns effectively target and engage the intended audience in particular for prescription based medicines.
- Experience anticipating market trends identifying opportunities and formulating strategies that give the brand a competitive edge.
- Strong project management skills and ability to work with crossfunctional teams and meet deadlines
Additional Information :
Youll be joining a highly motivated agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hypergrowth phase.
We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers. Other benefits include:
- Gaining access to SAGED courses and more through the Greenhouse learning platform fostering continuous growth and development.
- Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
- The freedom of a fulltime workfromhome role.
- Access to coworking spaces in Sydney Melbourne Brisbane and select regional cities.
- Mental health support through our wellbeing platform Unmind.
- A private health insurance discount through Medibank.
- Up to 8 weeks of paid parental leave.
- Swag kits to celebrate key milestones in your journey with us.
- Enhancing your home office with our ergonomic equipment reimbursement benefit.
- Being part of one of the fastestgrowing industries in Australia improving the lives of hundreds of thousands of patients.
#LICW1
We are committed to facilitating a barrierfree recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
