Marketing Executive
Marketing Executive
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Job Description
Explore an exciting new career path at W Hotels where your natural talent is celebrated. W Hotels work culture is uniquely designed to spark your imagination and curiosity while bringing the W experience to life for guests.
CURATING ORIGINALITY TAKES TALENT
W Sydney located at 31 Wheat Road is hiring a Marketing Executive. Reporting to the Director of Marketing this integral role willwith the coordinate of all aspects of daytoday marketing activities across marketing / PR / ecommerce / social media that make up the annual marketing plan. This role drives revenue and increases market share and promotes and profiles the hotels rooms B&F weddings events group FIT spa and other revenuegenerating initiatives in line with W Hotels and Marriott Internationals brand responsibilities include but are not limited to;
- Represent the brand in all marketing activities in W Hotels and Marriott Internationals core values and corporate strategies;
- Be an early adopter and champion for innovation as the W brand has been since its inception to deliver PR coverage online marketing channel engagement and enhanced guest experience;
- Work with the PR agency supporting daily PR requests; coordinate guest stays and B&F experiences as well as press trips;
- Proofread all media releases issued by the appointed PR agency;
- Develop and foster working relationships with agencies media tourism bureaus and key influencers;
- Meet & greet all journalists/influencers who are experiencing the hotel (this will involve time outside of normal business working hours and media familiarisation weekends);
- Manage all social media channels on a daily basis including community management and ensure social media communication is effectively targeting the demographics of the W profiled hotel guest;
- Lead and manage all hotel photography and video shoots for the Hotel in line with W brand photography guidelines;
- Schedule and manage W Happenings in line with the annual marketing plan and expectations of the W brand team;
- Implement and manage payperclick Google campaigns SEO and other digital strategies for the Hotel website;
- To be the custodian of brand standards for all marketing communications in the Hotel to ensure LRA goals are achieved;
- Collateral production to promote the hotel its venues and special events or offers;
- Manage procurement of marketing materials and activities with suppliers monitoring the budget breakdown to ensure alignment with the plan;
- Manage the online marketing function including updating of W Sydneys websites and online reputation platforms;
- Assist the B&F Leader in coordinating the B&F marketing calendar and activities for the yearto ultimately exceed budgeted B&F revenue and position the Hotels outlets as The Place to Be and Be Seen in Australia;
- Attend all relevant meetings ensuring active participation timely followup on action items and proactive dissemination of relevant communication points back to the department;
- Establish and maintain strong working relationships with partners suppliers and vendors;
- Prepare marketing activity reports and metrics for program success.
BENEFITS
- Discounts on hotel rooms including all properties within the Marriott International group for you and your family & friends
- The best hotel training opportunities produced independently byWSydney and internationally recognised training programs by Marriott International
- Discounts on food & beverage across all our hotels
- Recognition programs to keep you motivated
- Wellbeing & mindfulness programs to ensure you stay healthy
- Employee Assistance Program
- Great Places to Work certified
MI RECOGNITION
Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine DiversityInc and Great Places to Work Institute among others.
MI CAREERS SOCIAL MEDIAACCOUNTS
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CTA TO LEARN MORE
Visitwhotels/careersto learn more about our workplace culture and career opportunities.
DIVERSITY AND INCLUSION STATEMENT
Marriott International is an equal opportunity employer that does not discriminate on the basis of disability veteran status or any other basis protected under federal state or local laws
Employment Type
Full-Time
