Media Relations Specialist
Media Relations Specialist
Posted on :
11-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
11-04-2025
Job Description
Job Title: MEDIA RELATIONSPECIALIST
Department: MARKETING & COMMUNICATIONS
Reports To: GLOBAL VP OF MARKETING
Sellmark is committed to creating brands that foster memories and traditions by producing industryleading outdoor lifestyle products. We promote a healthy outdoor lifestyle and drive innovation through positive leadership strong ethics and unwavering dedication. Our teamoriented culture encourages selfgrowth mutual respect and a passion for excellenceboth at work and beyond. We seek individuals who bring passion to everything they do instill confidence trust and respect and inspire success while building strong relationships. If youre looking for a dynamic professional and supportive team wed love to have you join us.
JOB SUMMARY
The Media Relations position at Sellmark Corporation is responsible for managing and enhancing the companys public image and our brands (Sightmark KJI Inforce BulletSafe Firefield) through strategic communication with the industry media outlets. This role exists to build and maintain strong relationships with editors journalists influencers Pro Staffers and the public to ensure positive media coverage and brand visibility. The job aims to effectively communicate Sellmarks story products and achievements while fostering trust with key stakeholders.
ESSENTIAL DUTIES AND TASKS
- Create and implement comprehensive media outreach plans to promote Sellmarks products services and brand image.
- Identify target media outlets journalists and influencers ensuring the companys message reaches the appropriate audiences.
- Tailor communication strategies for different media platforms including print online and broadcast.
- Draft press releases media advisories and pitch emails ensuring clarity accuracy and alignment with company objectives.
- Distribute press materials to media contacts regularly and track media coverage to measure impact.
- Ensure timely responses to media inquiries and maintain an updated press kit.
- Coordinate interviews between company executives and journalists ensuring key messages are communicated effectively.
- Prepare executives for media interactions by providing talking points and briefings on potential questions.
- Track and analyze media coverage to evaluate the effectiveness of media relations efforts.
- Prepare regular media reports detailing coverage audience reach and any potential opportunities for followup.
- Identify potential issues or negative press and develop strategies to address or mitigate any potential damage to the companys reputation.
- Establish and maintain strong relationships with key journalists reporters and influencers in relevant industries.
- Regularly engage with media professionals to ensure continued interest and positive coverage of Sellmark.
- Act as a liaison during any crisis communication situation.
- Work closely with the marketing and communications teams to ensure consistency in messaging across all company platforms.
- Share media coverage and related insights with internal stakeholders to keep teams informed about the companys public image.
- Plan coordinate and execute media events product launches and press conferences ensuring smooth logistics and effective media engagement.
- Follow up with media attendees postevent to ensure coverage and gather feedback for future improvements.
This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a stepbystep account of the way each procedure or task is performed. The employee is expected to perform other duties necessary for the effective operation of the department.
PROFESSINAL EXPERIENCE/QUALIFICATIONS
- Bachelors degree in Public Relations Communications Journalism Marketing or a related field.
- Indepth knowledge of our Industrys media relations public relations strategies and effective communication practices.
- Familiarity with the media monitoring tools and reporting software.
- Strong understanding of social media platforms and digital communication strategies.
- Excellent written and verbal communication skills with the ability to tailor messages to diverse audiences.
- Strong organizational and timemanagement skills with the ability to handle multiple projects and meet deadlines.
- Proficient in Microsoft Office Suite (Word Excel PowerPoint) media monitoring tools and press release distribution platforms.
- Strong problemsolving abilities and the capability to respond quickly and effectively in highpressure situations.
- Ability to work independently and collaboratively within a team environment.
- Ability to think strategically and develop innovative approaches to media engagement.
- Strong attention to detail ensuring all communications are accurate and errorfree.
- Professional demeanor with a high level of discretion and confidentiality.
- Strong interpersonal skills and a collaborative mindset to work across departments.
- Minimum of 3 years of experience in media relations public relations or communications with a proven track record of securing media coverage.
- Experience in managing media events press conferences and media inquiries.
- Previous experience in crisis communication management is an asset.
WORK ENVIRONMENT & PHYSICAL REQUIREMENTS
While performing the duties of this job the employee may be required to sit or stand for extended periods of time. The employee will be required to bend twist reach push pull and operate office machinery. The employee must be able to lift up to 50 pounds. Specific work assignments may change without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
The majority of work will be performed in a climatecontrolled environment but the employee may be exposed to outdoor conditions such as inclement weather and varying degrees of temperature.
Schedules will vary depending on business needs and may entail working nights weekends and holidays. Must be flexible to work outside of normal departmental operating hours. Must be able to travel up to 25 of the time.
BENEFITS
- Competitive salary based on experience.
- 401k match
- Excellent Medical Dental and Vision Insurance.
- Company expansion which includes a gym sauna wellness center chiropractor cafeteria and event space
- Personal days with a generous holiday schedule
DISCLAIMER
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job. Requirements for this job are subject to modification by the Company and its designees. It is the policy of the Company to comply with all federal and state laws concerning the employment of persons with disabilities and as such reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job as required by law.
Sellmark Corporation is an Equal Opportunity Employer. We do not discriminate based on race color religion sex sexual orientation gender identity national origin age disability genetic information veteran status or any other legally protected status. We are committed to fostering an inclusive and diverse workplace where all individuals feel valued and respected.
Required Experience:
Unclear Seniority
Employment Type
Full Time
Key Skills
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