Product Marketing Manager
Product Marketing Manager
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Job Description
Summary:
We are currently seeking a Product Marketing Manager to join our Product Marketing team in Burnaby Toronto or Calgary.
What your team does:
You will be surrounded by a talented group of highperforming product marketers seasoned in SaaS and driven by collective success. Together you will set the bar for bestinclass marketing practices and use them to maintain our position as the leader in legal practice management.
Who you are:
You are a resultsdriven marketer who can craft and execute on customercentric marketing strategies that drive product adoption engagement and utilisation. You have a deep understanding of customer pain points and needs and can communicate complex products in a compelling and impactful way.
You are a selfmotivated problem solver with a high sense of ownership. You are a strategic thinker and you create marketing plans that are grounded in data. You are known for your strong communication and collaboration skills and are energised by working crossfunctionally to bring projects to completion within the projected time frame.
What youll work on:
You lead the gotomarket (GTM) and product adoption efforts for your product portfolios. This includes positioning and messaging new feature launches internal team enablement customer/prospect lifecycle initiatives and other programs that help empower our customers to improve their operations.
Partnering with your product team counterparts to develop strategies that successfully bring new features to the market.
Enabling sales marketing support customer success and other internal teams to tell a compelling story about our product benefits.
Creating standout product messaging campaigns and strategies that differentiate Clio in the marketplace.
Building and executing tactical marketing plans that increase product and feature adoption and support retention.
Speaking to and with our customers to gain new perspectives and feedback on our products.
Collaborating with customer insights customer marketing competitive intelligence and other crossfunctional teams to develop market research.
Building experiments testing theories and sharing learnings with crossfunctional teams.
Using data customer feedback prospect understanding and market/competitive intelligence to fuel the creation testing and implementation of initiatives for your product lines.
Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of productline performance metrics.
What you bring:
You are experienced. You have at least 24 years of experience in product marketing.
Youre a storyteller. Whether youre training an internal team on an upcoming release or crafting a gotomarket strategy you use your strong writing skills to tell compelling stories that speak to your audience.
You have a datafirst approach. Youre adept at using analytics platforms and insights to inform your recommendations and substantiate your approaches.
Youre a strategic yet tactical thinker. You have the ability to take ideas ground them in strategy balance them against companywide implications and design effective tactical approaches.
Youre intellectually curious. You have a habit of uncovering opportunities investigating the drivers and predicting outcomes.
You are agile. Youre methodical in your approach to structuring work and prioritising as new opportunities arise.
You have a bias toward action. Youre energised by making things happen and getting things done.
Youre collaborative. You enjoy working together with your team and crossfunctionally to drive stronger outcomes.
Youre creative. You have a habit of thinking outside the box in your marketing approaches.
Youre a selfstarter. Youre naturally curious resourceful and motivated to make things happen.
What you will find here:
Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and highperforming culture.
Some highlights of our Total Rewards program include:
Competitive equitable salary with toptier health benefits dental and vision insurance
Hybrid work environment with expectation for local Clions (Vancouver Calgary Toronto and Dublin) to be in office minimum 2 days per week on our Anchor Days.
Flexible time off policy with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3 5 7 and 10 years
*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.
Diversity Inclusion Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves and are united by our mission. We are dedicated todiversity equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included valued and enabled to do the best work of their careers wherever they choose to log in from. We believe that different perspectives skills backgrounds and experiences result in higherperforming teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation please let us know and we will work with you to meet your needs.
Learn more about our culture atclio/careers
Required Experience:
Manager
Employment Type
Full-Time
