Digital Marketing Manager GZERO Media

Born from the worlds leading global political risk firmEurasia Group GZERO Media is a media company with a simple mandate: to help abroad worldwide audience make sense of todays leaderless world. The GZEROMedia house of brands includes our weekly digital video series GZERO Worldwith Ian Bremmer a weekly podcast of the same name and our newsletter Signal.Together these channels reach an audience of over 4 million generatingmillions of content views each month.

The Digital Marketing Manager is responsible for leveragingour content to generate significant visibility for GZERO Media channels. Thisrole has the mandate to develop and execute digital marketing strategies toincrease traffic and subscribers to our digital platforms and gain attentionfrom desired brand partners. They will collaborate closely with editorial andsales.

RESPONSIBILTIES

• Lead and oversee all digital newsletter and social media campaigns for GZERO Media across:

1. Paid Marketing & Audience Targeting:

• • • Work to create a robust social media strategyinformed by goals of marketing sales and editorial teams that willconsistently grow traffic and engagement
    • Develop and execute a platform strategy forGZERO Media and its various properties to ensure content is effectivelytargeted and positioned
    • Create and maintain a social media programmingcalendar and posting schedule with input from all areas of company
    • Work closely with editorial team on contentmarketing efforts and integrating editorial promotion within overall plan
    • Oversee all social media platforms for GZEROMedia and engage in conversations and answer questions as needed/appropriate onthese platforms
    • Propose and manage social budget and analyzeplan execute and optimize paid advertising

1. Brand Partnerships:

• • • Develop marketing concepts for brandpartnerships in conjunction with the sales and editorial teams
    • Work closely with sales team on preparation ofproposals pitch decks and any other marketing materials as needed
    • Manage and liaise with external marketingconsultants

1. Content/Website Marketing:

• • • Create maintain and implement digitalmarketing and programming calendar
    • Maintain effective cohesive and engaging brandmessaging
    • Work on the creation of creative briefs andstrategy materials. Collaborate with editorial team to position our digital andbroadcast content.
    • Manage all website marketing content requiringcollaboration with sales to maintain and update regularly.
    • Oversee the creation and tracking of digitalclips for all media placements related to brand partner collaborations

1. Newsletter:

• • • Build and manage audience acquisition strategy

1. Reporting & Optimization:

• • • Ongoing analysis measurement optimization andregular reporting of:

1. Paid marketing campaigns and efforts
2. Branded sales efforts reach and views
3. Website traffic including video views on owned & operated platforms social platforms and where applicable partner platforms
4. Search Enginge Optimization efforts
5. Marketing campaigns using KPIs to ensure efforts have yielded significant results

• • • Create compelling case studies as needed to showvalue and results of working with GZERO Media

QUALIFICATIONS AND SKILLS

• 5 years experience in marketing; 3 years of digital marketing experience
• Bachelors degree in marketing communication or related field.
• Interest/expertise in international politics.
• Experience setting up campaigns on social/advertising platforms including: Facebook Ads Manager Instagram TruView Adwords etc.
• Proficiency in web tracking solutions (Google Analytics) and native social media measurement tools (Facebook Insights Twitter Analytics YouTube Analytics etc)
• Experience working with editorial product creative and technical teams.
• Understanding of PPC SEO & SEM.
• Strategic thinker with excellent analytical written and verbal skills with an eye for creating engaging presentations and simple reports
• Ability to operate in startup environment juggle multiple responsibilities simultaneously and work well with a diverse customer base
• A strong multitasker with the ability to manage multiple projects
• A positive attitude with a mix of creativity and analytical abilities.
• Excellent copy and visual storytelling abilities