PL - Paid Social Media Specialist
PL - Paid Social Media Specialist
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Job Description
About the department:
The Marketing Department within BYD Poland is responsible for developing and implementing tailored marketing strategies specific to drive performance in Poland and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility increase market share and drive business growth within the European market.
Key Responsibilities:
Create manage and optimize paid social campaigns across platforms such as Meta (Facebook/Instagram) LinkedIn TikTok and YouTube
Develop Paid Social strategy in cooperation with the local marketing team and international HQ
Brief and collaborate with creatives to produce effective ad materials
Analyze performance data generate reports and provide optimization recommendations
Monitor trends and innovations in social media advertising
Report directly to the Marketing Director
Requirements:
Minimum 3 years of hands-on experience in managing Paid Social campaigns
Proficiency in Meta Ads Manager LinkedIn Campaign Manager TikTok Ads etc.
Experience with performance tracking tools (Google Analytics 4 Meta Insights)
Strong creativity independence and goal-oriented mindset
Good command of English
Passion for automotive and innovation is a plus
What We Offer:
Opportunity to shape the brands social presence and digital image
Competitive salary
Dynamic international environment and cutting-edge industry projects
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Schiedam Netherlands is the marketing and sales HQ of BYD Co. Ltd based in Shenzhen China. BYD Europe BV offers a full line of BYD electric vehicles including all-electric cars all-electric buses and all-electric forklift trucks.
Employment Type
Full Time
