PL - Digital Programmatic Specialist
PL - Digital Programmatic Specialist
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Job Description
About the department:
The Marketing Department within BYD Poland is responsible for developing and implementing tailored marketing strategies specific to drive performance in Poland and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility increase market share and drive business growth within the European market.
Key responsibilities:
End-to-end planning buying and management of programmatic campaigns (display video audio CTV) executed fully in-house.
Hands-on work within DV360 (and other DSPs) to launch and optimize campaigns.
Developing and testing targeting strategies audience segmentation and dynamic creatives (DCO).
Ongoing campaign optimization to achieve key performance indicators (CPM CPC CPA ROAS).
Collaboration with in-house analytics creative and product teams.
Performance monitoring and campaign reporting based on data from Google Analytics (GA4) and other reporting tools.
Staying up-to-date with programmatic trends tools and innovations in adtech.
Requirements:
At least 2 years of experience managing programmatic campaigns ideally client-side or in an in-house media team.
Proficient use of DV360 or similar DSP platforms.
Strong working knowledge of Google Analytics (GA4) including setting up analyzing and interpreting campaign results.
Solid understanding of media performance metrics (viewability CTR VTR brand safety ad fraud).
Analytical mindset and ability to make data-driven decisions.
English proficiency at minimum B2 level (written and spoken).
Independent proactive and results-driven approach.
What we offer:
A strategic in-house position in one of the fastest-growing EV brands globally.
Ownership of campaign management at national and regional levels.
Competitive salary.
Access to top digital tools and platforms (Google Marketing Platform Looker Studio etc.).
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Schiedam Netherlands is the marketing and sales HQ of BYD Co. Ltd based in Shenzhen China. BYD Europe BV offers a full line of BYD electric vehicles including all-electric cars all-electric buses and all-electric forklift trucks.
Employment Type
Full Time
