Vice President - Relationship Marketing
Vice President - Relationship Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Why Ballys
Ballys Corporation is a global casinoentertainment company with a growing omnichannel presence currently owning and managing 15 casinos across 10 states a golf course in New York a horse racetrack in Colorado and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle UK further expands its international footprint and enhances its diverse entertainment offerings. It also owns Ballys Interactive International formerly Gamesys Group a leading global interactive gaming operator Bally Bet a firstinclass sports betting platform and Bally Casino a growing iCasino platform.
With 10600 employees the Companys casino operations include approximately 15300 slot machines 580 table games and 3800 hotel rooms. Ballys also has rights to developable land in Las Vegas post the closure of the Tropicana.
Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (Queen) the above portfolio is expected to be supplemented with four additional casinos across three states one of which will be an additional state that expands Ballys jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees and operations that currently include approximately 2400 slot machines 50 table games and 150 hotel rooms to the Ballys portfolio. Ballys will also become the successor of Queens significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).
The Role:
Establishes and executes Relationship Marketing strategy for VIP marketing teams at the Ballys Atlantic City property.
Responsibilities:
Lead the overall Marketing team and corporate initiatives across property and in coordination with the portfolio
Responsible for setting maintaining and reviewing host goals included but not limited to telemarketing touchpoints theoretical win new players reactivation rates competitive lists
Maintain hosts coding criteria for property identifies opportunities to code customers to sales team
Develop maintain and oversees the Relationship Marketing incentive compensation strategy
Responsible for driving outbound sales programming including telemarketing email text VIP direct mail and reviewing results/expectations with sales team
Coordinate with International Casino Marketing team which includes relationships with junket independent reps and outside hosts
Works with corporate marketing team to identify and execute marketing opportunities
Fosters close working relationships with corporate and divisional casino marketing leadership to execute marketing strategies that achieve property initiatives and strengthen brand value.
Keeps abreast of competitors gaming customer programs and monitor effectiveness.
Develops and executes premium player marketing programs that increase market share and profitability while complying with all regulations.
Utilizes market research tools and methods to determine effectiveness of marketing strategies.
Reviews and analyzes activities costs operations and forecast data to determine progress toward stated goals and objectives.
Establishes and maintains good will of premium players based upon personal interaction.
Greets and hosts customers ensuring high standards of courtesy friendliness and hospitable attitudes are maintained by all employees.
Assists customers with procedures for establishing check cashing reservation and comp privileges as appropriate.
Develops new premium player patronage through personalized service to high limit players.
Analyzes sources of business and factors that affect nonrated play and evaluate methods of efficiently producing traffic.
Actively pursues contacts in the marketplace which can produce new ideas for ongoing special events and promotions.
Maintains awareness of changes in the marketplace which may impact events and programs.
Determines and issues various forms of reinvestment based on gaming activity.
Works collaboratively to achieve property/corporate initiatives while providing insight into local dynamics.
Performs periodical performance reviews of Relationship Marketing management across the Ballys portfolio.
Other Duties as assigned
Qualifications:
Strong customer service and customer focus abilities
Able to work with multiple teams solicit feedback guide and hold employees responsible
Strong communication and organizational skills.
Creative innovative problemsolving skills.
Ability to develop working relationships with peers and coordinate activities with operating departments.
Ability to analyze competitive information and internal financial information and develop plans with measurable results.
Ability to act quickly and exercise good judgment under pressure.
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
Microsoft Excel proficiency up to and including data mining report building & data table manipulation.
Whats in it for you:
- Competitive Salary with annual performance reviews
- Comprehensive health coverage plan that includes medical dental and vision
- 401(K)/ Company Match
- Access Perks and Childcare discounts
Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.
Let Ballys Bet on You We cant wait to meet you!
Premier is an equal opportunity employer subject to the rules and regulations of the NJDGE.
Required Experience:
Chief
Employment Type
Full-Time
