Key Responsibilities:
1. Strategic Leadership:
Develop enhance and execute a comprehensive ecommerce channel strategy to increase online sales and market share.
Identify and evaluate new ecommerce opportunities including partnerships marketplaces and directtoconsumer virtual locations and platforms.
Lead competitive analysis to monitor industry trends market shifts and competitor activities.
Drive digital transformation initiatives to enhance ecommerce capabilities.
2. Channel Development Expansion & Optimization:
a) Manage and grow multiple ecommerce channels (website marketplaces mobile apps etc. ensuring seamless customer experiences.
b) Oversee the development and continuous optimization of ecommerce platforms improving site functionality user experience and conversion rates leading directly to sales.
c) Monitor and analyze key performance indicators (KPIs) to assess channel performance and implement strategies for improvement pivot / shifts as needed in .
3. Team Management & Collaboration:
Lead and mentor crossfunctional teams including product marketing IT operations and customer service to drive ecommerce initiatives.
Collaborate with internal stakeholders (e.g. product marketing logistics) to ensure alignment with broader business objectives.
Foster a culture of innovation agility and customerfirst RavingFans thinking within the ecommerce team.
Collaborate across teams e.g. Parts and Trucks working together to best enhance engagement with customer.
Identify new / additional sales team members to join team.
4. Sales & Revenue Growth:
a) Drive daily week monthly annual sales to target levels (from lead generation to sales success/closure)
b) Develop and implement competitive strategies promotional plans and campaigns to drive sales and maximize revenue.
c) Establish clear sales targets and ensure the team meets or exceeds them.
d) Analyze customer behavior and sales data to identify opportunities for upselling crossselling and customer retention.
5. Vendor and Partner Management:
Manage relationships with thirdparty vendors platforms and partners to ensure alignment with the companys ecommerce goals.
Negotiate contracts and ensure vendor performance aligns with business objectives.
6. Budgeting & Financial Management:
Develop and manage the ecommerce channels budget ensuring resources are allocated effectively.
Monitor financial performance including profit and loss and ensure initiatives are executed within budget.
7. Reporting & Analytics:
Develop regular reports on ecommerce performance customer trends and sales analysis for senior leadership.
Use data analytics to refine strategies optimize product offerings and improve conversion rates.
Datadriven decisionmaking Utilize analytics tools to monitor channel performance customer behavior and market trends. Make datadriven decisions to optimize sales strategies inventory management and marketing campaigns.
Director of Direct Online Sales Operations
