Vice President of Marketing
Vice President of Marketing
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Job Description
POSITION SUMMARY:
The Vice President of Marketing is responsible for managing the development and of marketing initiatives for products that maximize profits while ensuring customer satisfaction.
DUTIES AND RESPONSIBILITIES:
1. Manages and launches marketing plans for products and initiatives to create a demand and maximize sales of specific products product lines or product areas.
2. Conducts competitive product analyses and market research of product customer trends behaviors and needs to develop a pipeline of future products. Determines most advantageous product positioning to ensure profitability and viability of new products or product enhancements.
3. Responsible for developing mailing lists managing customer databases and overseeing electronic marketing initiatives.
4. Oversees development and production of marketing collateral. Provides input and direction of all product literature to include identification of features/benefits to ensure it is informative and thorough and using the proper language to create enthusiasm and motivation of potential and existing customers to purchase products and product lines.
5. Manages a team of individuals responsible for digital/technical writing and editing coordinating tradeshows and media/publication placements to ensure that the right content is delivered to the appropriate marketing channels.
6. In conjunction with website content team ensures product catalogs are current and easily accessible to customers.
7. Aligns with sales training team to design and implement training programs and materials that incorporate product information and marketing strategies to develop and grow potential customers for the companys products and initiatives.
8. Responsible for establishing departmental budget staffing plan and resource allocation for the team.
9. Develops and communicates welldefined key performance indicators for staff and ensures they remain current and consistent with company goals and initiatives.
10. Establishes and monitors staff performance and development goals assigns accountabilities sets objectives establishes priorities and provides continuous feedback and recognition on performance. Identifies high performers to groom for potential succession planning.
11. Manages the promotion of company products and initiatives through various forms of media to include but not limited to online content and special events to ensure they provide the most current and effective information of products and upcoming product launches.
12. Identifies latest trends in marketing tools and determines suitability for use to increase demand for products and product lines. Adapts tools to meet the client requirements.
EXPERIENCE AND QUALIFICATIONS:
1. Bachelors degree in Marketing life sciences or a related field required.
2. A minimum of 15 years of progressive experience in product marketing specifically with product positioning pricing and packaging. Experience in life sciences highly preferred.
3. A minimum of seven years of supervisory experience required.
KNOWLEDGE SKILLS AND ABILITIES:
1. Expert knowledge of and proven success in designing and implementing marketing campaigns and writing/developing product literature/specifications.
2. Strong analytical skills with particular focus on product and competitive analyses and market dynamics.
3. Ability to synthesize market data and provide solutions on short notice or constraint deadlines. Ability to work effectively in a fastpaced highenergy demanding and deadlinedriven environment.
4. Experience with budget development and management processes as well as the ability to translate strategic thinking into action plans and related outcomes.
5. Knowledge of customer relationship management (CRM) systems; SalesForce required.
6. Proficiency in Microsoft Office. Knowledge of Dreamweaver Illustrator and Photoshop.
7. Strong business acumen negotiation and mediation skills as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.
8. Superior communication (written and verbal) skills with the ability to translate information into a meaningful understandable context for a diverse audience regardless of the format (e.g. documents public speaking situations and presentations).
9. Demonstrated ability to be creative collaborative proactive and selfmotivated in the and completion of assigned accountabilities. Ability to produce materials with an appealing aesthetic.
10. Superior leadership skills with demonstrated knowledge and understanding of staff management practices and processes. Ability to establish accountabilities and expectations and manage performance to achieve results.
11. A high level of integrity interpersonal skills and a professional executive presence for effectively interacting with and influencing others internal and external to the company as well as for facilitating meetings and conducting public speaking/presentations.
12. Excellent organizational planning and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity while meeting timesensitive deadlines and deliverables.
PHYSICAL DEMANDS:
While performing the duties of this job the individual is frequently required to sit or stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate handle or feel objects tools or controls; and reach with hands and arms. This position requires the ability to communicate and exchange information utilize equipment necessary to perform the job and move about the workplace.
WORK ENVIRONMENT:
This position will work in a moderately quiet office environment.
Required Experience:
Chief
Employment Type
Full Time
