Director Insights
Director Insights
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$ 174000 - 279000
1 Vacancy
Job Description
GoodRx is the leading prescription savings platform in the U.S.Trusted by more than 25 million consumers and 750000 healthcare professionals annually GoodRx provides access to savings and affordability options for generic and brandname medications at more than 70000 pharmacies nationwide as well as comprehensive healthcare research and information. Since 2011 GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers employers health plans and anyone else who shares our desire to provide affordable prescriptions to all Americans.
Job Overview:
We are seeking an experienced and resultsdriven Director Insights to lead our audience and user experience research initiatives. In this role you will deliver actionable insights that inform strategic decisions and drive business growth. The ideal candidate will have deep expertise in consumer insights within the tech and/or healthcare industries a strategic mindset and the ability to translate various data sources into impactful recommendations. This role requires a collaborative leader who can partner with crossfunctional teams to address complex market dynamics audience needs and competitive challenges.
Key Responsibilities:
Lead and mentor a highperforming Insights and UXR team with deep expertise in the tech and healthcare industries.
Develop and implement semiannual audience research roadmaps to support the companys goals across Product Design Marketing and Sales. Ensure research plans are executed with the highest level of quality by the Insights team.
Partner closely with Product Design Marketing and Sales to integrate research into strategic decisionmaking. Serve as the voice of the customer ensuring that research findings shape strategies related to product development marketing initiatives and gotomarket plans.
Be a handson researcher. Lead the design and of quantitative and qualitative research projects including patient and provider surveys competitive benchmarking segmentation concept testing journey mapping and others.
Partner with Data Science Product Analytics and Business Intelligence to uncover audience behaviors and investigate performance drivers.
Synthesize complex data into concise actionable insights and create impactful reports tailored for various stakeholders.
Manage relationships with external research vendors ensuring compliance with healthcare industry regulations (e.g. HIPAA) and ethical standards.
Oversee the Insights budget to ensure efficient and effective use of resources.
Ensure the Insights team keeps knowledge management platforms up to date and insights are readily accessible to the organization.
Qualifications:
Education:
Bachelors degree in Marketing Business Administration Economics Statistics or a related field. A Masters degree is strongly preferred.
Experience:
Minimum of 15 years of related experience in consumer insights user research (UXR) or data analytics 12 years with a Masters degree) with at least 4 years in a leadership role.
Proven success in leading research initiatives in healthcare or related fields such as pharmaceuticals or health insurance.
Deep expertise in quantitative research methodologies particularly brand measurement concept testing audience segmentation willingnesstopay.
Extensive experience with qualitative research methodologies particularly usability testing focus groups ethnographies and user interviews.
Experience conducting research among both consumer and B2B audiences specifically healthcare professionals and/or pharmacists.
Experience managing vendor relationships and ensuring a high quality of data and insights from thirdparty vendors.
Skills and Competencies:
Exceptional analytical and problemsolving skills with the ability to interpret complex data and align it with strategic goals.
Excellent communication and presentation skills. A storyteller who brings audiences and recommendations to life for stakeholders across the organization
Proficiency in key research and analytics tools specifically Qualtrics Tableau and SQL
Knowledge of research platforms and vendors like Dscout YouGov Sermo.
Understanding of both consumer insights and UXR needs and how to deliver key user insights for Product and Design teams.
Creative approach to report design and insight communication. Able to deliver visually appealing reports and infographics as needed.
At GoodRx pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline and the successful candidates starting pay will be determined based on jobrelated skills experience qualifications and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$190000.00 $305000.00New York Office:
$174000.00 $279000.00Santa Monica Office:
$158000.00 $254000.00Other Office Locations:
$142000.00 $229000.00GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical dental and vision insurance 401(k) with a company match an ESPP unlimited vacation 13 paid holidays and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs fertility benefits generous parental leave pet insurance supplemental life insurance for you and your dependents companypaid shortterm and longterm disability and more!
Were committed to growing and empowering a more inclusive community within our company and industry. Thats why we hire and cultivate diverse teams of the best and brightest from all backgrounds experiences and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools resources and opportunities to excel.
With that said research shows that women and other underrepresented groups apply only if they meet 100 of the criteria. GoodRx is committed to leveling the playing field and we encourage women people of color those in the LGBTQ communities individuals with disabilities and Veterans to apply for positions even if they dont necessarily check every box outlined in the job description. Please still get in touch wed love to connect and see if you could be good for the role!
GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability please reach out to us at.
GoodRx is Americas healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S. gathering pricing information from thousands of pharmacies coast to coast as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011 Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visitgoodrxeach month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information visitwww.goodrx.
Required Experience:
Director
Employment Type
Full-Time
