Senior Manager - Ad Sales
Senior Manager - Ad Sales
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Job Description
Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a newage digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.
The Role:
This role is a key enabler in helping Razorpays merchant ecosystem succeed by leveraging Razorpays marketing stack to drive user acquisition and boost transactions. The role involves managing a contextualized rewards ecosystem across various formats including discount offers promotions and advertisements while building strategic partnerships and ensuring strong P&L ownership of rewards and ads for their growth marketing suite Razorpay Engage which will help businesses acquire retain and revive customers through intelligent paymentdriven engagement strategies. Engage enables brands to create personalized incentives targeted offers and loyalty programs. With solutions like Wallet as a Service Offers Engine and Rewards Marketplace businesses can seamlessly integrate engagement into their customer journey.
Roles & Responsibilities:
Merchant Alliances & Partnerships:
- Be a part of the Merchant Alliances team to identify close and manage partnerships with enterprise merchants across industries and geographies while maintaining a healthy pipeline of enterprise merchants across categories.
- Drive rewards aggregation across multiple formats including discount offers banner ads gift cards memberships cashback and reward points.
- Expand rewards distribution across various publishing channels to maximize engagement and conversions.
- Design and implement tactical rewards programs for customers to drive user acquisition retention and engagement.
- Engage and manage relationships with key stakeholders ensuring business growth for offers and advertisements.
- Own initiatives endtoend working crossfunctionally with Product Solutions and Operations teams to optimize execute and deliver highimpact campaigns.
- Establish and track key performance indicators (KPIs) for individual merchant programs and present performance insights to partners.
- Maximize offers and adsbased revenue while maintaining and expanding the merchant rewards catalog.
- Identify new growth opportunities by leveraging market trends and user feedback.
Mandatory Qualifications:
- Experience: Minimum 6 years of overall experience with at least 3 years in Growth Partnerships or Business Development in Digital Ads & Performance Marketing.
- Strategic Thinking: Prior experience in 0 to 1 product establishment and scaling new initiatives.
- Merchant Partnerships: Demonstrated ability to source onboard and manage merchantfunded offers and marketing funnels.
- Program Management: Ability to handle multiple timesensitive projects with competing priorities.
- Strong Communication & Relationship Management: Proven ability to forge deep relationships with merchants and drive revenue growth.
- DataDriven Mindset: Strong analytical skills to interpret data optimize performance and make informed decisions.
- Technical & Financial Acumen: Understanding of contractual financial and operational aspects of the business.
- Tech Proficiency: Skilled in Microsoft Office Suite (Excel PowerPoint) and familiarity with performance marketing tools.
- CrossFunctional Collaboration: Ability to influence Operations Solutions and Product teams to drive business priorities.
- Willingness to Travel: Open to travel for merchant and banking partner meetings.
Required Experience:
Senior Manager
Employment Type
Full Time
