Media Specialist
Media Specialist
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Job Alert
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Job Description
Job no: 504674
Work type: Ongoing Full Time
Location: Sydney
Categories: Marketing/Communications Customer Experience
- Ultimo Sydney Location
- Permanent fulltime position
- Base salary $88K
The Role
The ABC is looking for a Media Specialist to manage and promote the discovery of ABC content products and services to new and existing audiences through effective media campaign delivery. This role sits within the Media Strategy & Operations team working on a wide range of ABC products & content across screen audio and digital.
The Job
- Manage moderately complex paid and owned digital media campaigns aligned with marketing priorities.
- Activate and optimise campaigns across multiple platforms using best practices for effective outcomes.
- Collaborate with Creative and Marketing teams to develop testing strategies for continuous improvement.
- Draw insights from various data sources to optimise activities across channels.
- Support media planners with external media plans and bookings and manage weekly reporting cadence.
- Coordinate team invoicing financial tracking and process development to ensure resource efficiency.
Position Description: MEDIA SPECIALIST.pdf
About You
You are a Media Specialist with relevant tertiary qualifications or equivalent skills knowledge and experience in broadcast media and/or relevant industry (ie Media Agency).
Youll also have:
- Advanced computer skills with experience in campaign planning tool Google Marketing Suite (including DV360 CM360 SA360 analytics tools (e.g. Google Analytics) and MS Office.
- Proven experience in implementing and optimising marketing campaigns across broadcast and digital channels (including platforms such as Meta TikTok YouTube & LinkedIn).
- Strong data analysis and reporting skills using Microsoft Excel for efficient and accurate insights.
- Excellent problemsolving communication interpersonal organisational and time management skills.
- Ability to build effective relationships with stakeholders and meet deadlines.
What we can offer you:
- 15.4 ABC Nominated Super.
- Paid parental carers and supporting partner leave.
- Salary packaging.
- ABC Mentoring
About ABC Audiences
ABC Audiences is made up of a passionate group of marketing brand creative audience experience UX and audience insights specialists who have audiences at the heart of all they do. Theyre responsible for leading the ABCs brand and audience strategies acquiring and engaging audiences both within our broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to audience insights branding acquisition and retention strategies and communication.
More info:
In line with our focus on diversity and inclusion applications are strongly encouraged from Indigenous Australians people from a range of cultural and linguistic backgrounds people with disability and LGBTQA individuals. The ABC also aims to achieve a genderbalanced workforce.
To request recruitment and selection information in alternate formats request adjustments or if you have accessibility requirements please contact
If you want to know more please contact Rachel BrownMedia Planning Lead via
We are unable to accept email applications please ensure that you submit your application via the online portal.
For more information on working at the ABC visit abc/careers
We respectfully request that Recruitment Agencies do not submit applications for this position.
Applications Close: 11:55pm 20th April 2025
Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Standard Time
Required Experience:
Unclear Seniority
Employment Type
Full-Time
