Social Media Consultant

The Social Media Consultant is responsible for cultivating and maintaining a strong partnership with customers both internal and external promoting superior service in Social Media activity. As part of the Brand & Digital team this role is responsible for overarching strategy planning and execution of deliverables and other key performance indicators on behalf of our clients. This role acts as a champion for our client brands and carries the unique messages that will positively impact employment brands forward.    

Responsibilities
- Social media point of contact and subject matter expert to a portfolio of larger accounts
- Provide thought leadership and information on best practices to clients and internal stakeholders
- Lead and execute the overall Social Media content strategy for accounts
- Generate edit publish and share daily content that builds brand reach experience and reputation
- Work with Senior Manager
- Content to regularly update and enhance clients social media plans
- Demonstrate professional communication style while representing the online brand identity of the client
- Set up and optimize company pages within each platform to support clients critical needs
- Create editorial calendars and syndication schedules to drive top content performance
- Copywriting for social media content across all social channels
- Partners with design team to create rich media content
- Assist with proofreading content calendars developed by Social Media Specialists and Consultants
- Lead key areas of social media service offerings including social media advertising analytics/reporting implementation and reputation management
- Mentor Social Media Specialists on content writing reviewing and reporting
- Continuously improve by capturing and analyzing the appropriate data insights and best practices
- Monitor and report on results of social advertising including trends opportunities risk factors and strategic recommendations
- Educate colleagues and clients on social media trends and updates via presentations and articles
- Partner with Brand & Digital teams on client activations campaigns projects and toolkits.
- Work closely with third party vendors to enhance social media offerings and best practices
- Other duties as assigned

Qualifications :

Education:
- Bachelors degree (Business Communications Journalism or relevant field preferred)

Experience:
- 3-5 years of experience managing social media business processes is required
- Paid social media advertising audience creation budget allocation execution reporting and optimization experience is required
- Human Resources recruitment or employer brand experience is preferred

Functional/Technical Knowledge Skills and Abilities Required:
- Proficiency with social networking sites (Facebook Instagram LinkedIn Snapchat YouTube Pinterest Twitter etc.)
- Experience managing responses on employer review sites (e.g. Glassdoor and Indeed)
- Excellent consulting writing editing presentation and communication skills
- Hands-on experience with social content management systems (CMS) and analytics
- Ample knowledge of web design/development SEO and content marketing best practices
- Knowledge of online marketing and understanding of major marketing channels
- Proficiency with Microsoft Office including Outlook and Excel     

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Remote Work :

Yes

Employment Type :

Full-time