Head of Marketing Comms Financial Technology
Head of Marketing Comms Financial Technology
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Job Description
Location: Lagos Nigeria
Work Schedule: Hybrid
Our client is a leading fintech company licensed to provide international payment solution for businesses in Africa.
The client is seeking to hire an experienced and visionary Head of Marketing to lead the strategic planning and optimization of all marketing initiatives. This role is pivotal in positioning the brand driving customer acquisition and retention and enhancing the company s visibility and market share in the highly competitive fintech and financial services space.
The ideal candidate must be a creative storyteller datadriven strategist and growthfocused leader with a deep understanding of digital channels customer behavior and market dynamics.
Key Responsibilities:
Marketing Strategy & Leadership:
Develop and implement a holistic marketing strategy aligned with business goals.
Define and manage the marketing budget ensuring efficient allocation of resources.
Lead the development of brand positioning and gotomarket strategies across products and regions.
Provide leadership and mentorship to the marketing team.
Brand & Communication Management:
Build a strong consistent brand voice across all customer touchpoints.
Oversee PR media relations and corporate communications.
Manage external creative digital and media agencies to ensure brand consistency.
Digital & Performance Marketing:
Own and optimize paid media SEO/SEM social media email and content marketing.
Drive lead generation and conversion strategies for B2B and B2C segments.
Monitor key performance metrics and optimize ROI on all campaigns.
Product & Customer Marketing:
Collaborate with product and customer success teams to create compelling value propositions.
Drive product adoption and usage through effective marketing strategies.
Conduct customer segmentation and lifecycle marketing to boost engagement and retention.
Market Research & Insights:
Monitor industry trends competitor activities and customer insights to inform strategy.
Lead market research surveys and brand health tracking initiatives.
Use analytics to drive decisionmaking and report performance to leadership.
Events & Partnerships:
Plan and execute marketing events conferences webinars and sponsorships.
Requirements
Bachelors degree in Marketing Business Communications or a related field. MBA is a strong advantage.
10 12 years of progressive experience in marketing with at least 3 years in a senior leadership role.
Proven track record of driving growth in a fintech tech digital payments or financial services environment.
Experience with brand building digital strategy and multichannel campaign management.
Skills & Competencies:
Strong strategic thinking and creative problemsolving.
Exceptional leadership and team management skills.
Deep understanding of customer acquisition retention and product marketing.
Excellent written and verbal communication skills.
Benefits
Employment Type
Full Time
Company Industry
Financial Services / Insurance Agencies and Brokerages / Investment Banking
