Global Touchpoint Owner Social Media and Search Engine Marketing SEM

As Global Touchpoint Owner Social Media and SEM you will be part of the global marketing team at the business unit Measuring Tools taking care of defining and implementing the global touchpoint strategy for social media and SEM. Your responsibilities will include the following:

Responsible to develop the brand and touchpoint strategy on social media channels and through search marketing activities ensuring ROI optimization

Develop and guide global content creation strategy which is in line with the overarching marketing concepts and business unit objectives ensuring that all materials effectively resonate with target audiences driving the desired outcomes

Lead the development of Measuring Tools social media strategy and tactics including influencer and cooperation partner programs (officeOn) that delights and engages our local audiences

Steer and plan social touchpoints including content and creative optimization based on KPIs

Responsible for all SEO and SEA marketing activities including search engine optimization strategies of SEO / SEA roadmap that drives growth through user intent marketing for both seasonal and always on campaigns

Based on the global search strategy plan paid search activities including budget and targets in alignment with regional counterparts and agencies to ensure business goals are met

Produce reports analyze trends and make data driven recommendations to identify new campaign opportunities for SEO as well as SEA

Align with global and regional stakeholders to ensure alignment of touchpoint strategy across business units and regions

Qualifications :

Which requirements are important to us

Background: You have a bachelors degree in Marketing Communication Business Administration or related field (Master is a plus). Certifications in Meta and/or Google platforms is an advantage.

Experience: In order to be successful in this job you would need to have the majority of professional experiences listed below:

You are passionate digital marketing expert with more than 5 years of experience in digital touchpoints ideally social media and search engine advertising

Uptodate knowledge about the latest social media trends and landscape

Experience in search engine advertising understanding of SEA platforms and campaign structures

Proficient in handling IT and digital marketing systems and efficient usage of Microsoft Office (Excel PowerPoint)

Strong level of affinity for online marketing AI tools and technology trends in marketing

Basic knowledge of HTML and CSS is an advantage

Personality: If most of the sentences below are true to you youd have a good chance to a perfect match with our requirements:

You are team player with a proven track record in digital marketing and/or digital sales

Solid project management skills and ability to handle complexity

You are excellent communicator creative person and skilled in internal stakeholder management

You have strong resultorientation and clear commitment to achieving ROI targets

Profound analytical and contextual thinking with a datadriven mindset

Positive and proactive attitude willingness to not only apply but also build processes

Working practice: Social Media management experience including deep knowledge of social networks strategy planning budgeting advertising and influencer collaborations. Profound understanding of SEO architecture link graphs taxonomies content optimization and promotion.

   Languages: You are fluent in English. Other language knowledge is an advantage.

Additional Information :

Get to know our #LikeABosch benefits.

We would like to help you GROW so we offer you:

• Financial security & recognition: We review and increase your competitive base salary annually offer performance loyalty and referral bonus.

• Trainings and professional development: We believe in a LifeLong Learning approach so you can take advantage of several technical and soft skill trainings and language courses.

• Career development: We have a wide range of programs to choose from even if its leadership expert or project development you are aiming for. We also offer mentoring and coaching opportunities we have PhD program and we offer international assignment possibilities.

We would like you to ENJOY the benefits of balancing your life and your work so we pay attention to:

• Your work lifebalance: You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours. We offer childcare possibilities and sabbatical option.

• Your health and wellbeing: We provide free professional consultants for any personal legal financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups.

• We also offer you several perks and benefits: You can use your annual cafeteria allowance flexibly for family support (e.g. taxfree kindergarten and nursery allowances) health care mobility (car sharing services) and recreation. You can enjoy our onsite canteen we support when you work from home and if you live far we cover your commute costs. We also appreciate your loyalty with jubilee gift and extra jubilee holiday.

You could join an INSPIRING community worth to belong:

• We are true to our values: We are committed to sustainability we value that everyone is different and that diversity makes us truly successful. We also take social responsibility seriously and regularly organize charity actions blood donations and support worthy causes.

• Team building activities and community events are also part of our everydays. We like to come together for a good summer party or family day.

Are you ready to work #LikeABosch

Please apply with your English CV!

If you require any further information please feel free to contact us on the following number:. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.

Remote Work :

No

Employment Type :

Fulltime